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Create meaningful connections with LinkedIn’s saved searches

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Create meaningful connections with LinkedIn’s saved searches

LinkedIn has a powerful feature that most people don't know about. It's a little gem that is tucked away on LinkedIn's "Advanced Search" page. Here are three reasons you want to start using LinkedIn's "Saved Searches" feature today! (more...)

Social media will not fix your business

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Social media will not fix your business

I get it. Social media is sexy. Everyone’s talking about it. Twitter “hashtags” are on the news and “Like us on Facebook” graphics are on every brochure. In fact, there’s probably even a “social media expert” on stage somewhere showing people how to tweet as you read this article. But let’s take a step back. What is social media really, and what role should it play at your company? How important is it? (more...)

Spring clean your social media with our 10-step assessment

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Spring clean your social media with our 10-step assessment

When we think spring, we often think about changing linens, washing windows and scrubbing carpets. The list goes on. It's a lot of work, but all that effort pays off when we see our homes transform from winter drab to spring fab. Change feels good, and the same concept applies to business. When was the last time you reevaluated your social media campaign? If you can't remember, then it's time to roll up your sleeves and spring clean your social media. Here's how. (more...)

My hour-long radio interview with John Aberle

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My hour-long radio interview with John Aberle

This past week, syndicated talk show host John Aberle invited me on his Life Unedited show. We spent an hour talking about work, life, the challenges of being an entrepreneur and how social media played a critical role in the Boston Marathon bombings. If you listen to just ONE thing from me this year, THIS should be it. I'd love to know what you think. (more...)

How secure is your Facebook account

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How secure is your Facebook account?

Picture this. You're sitting at a coffee shop, enjoying that Tall Caramel Macchiato while catching up with friends on Facebook using complimentary Wi-Fi. All is well until you realize that your Facebook session has been taken over by someone - giving them full control of your Facebook profile. If it sounds far-fetched, it's not. Here's one little change to make in your Facebook account to protect yourself. (more...)

Get more LinkedIn connections with personalized invitations

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Get more LinkedIn connections with personalized invitations

LinkedIn is a powerful, but sometimes underutilized, business tool. It’s powerful because nearly half of LinkedIn members are decision makers. It’s underutilized because most people treat it like an online job board where they store their resumé and nothing more. Here's how you can get more connections on LinkedIn with one simple change in your approach. (more...)

Facebook Home takes over Android

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Facebook Home takes over Android

Big news from Facebook. Announced at an event at the company's campus in California, CEO Mark Zuckerberg showed off Facebook Home - a family of Facebook apps that overhauls any Android device thereby making the mobile experience a lot more social. Here's what you need to know. (more...)

Q: Should I get rid of unwanted Facebook friends?

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Q: Should I get rid of unwanted Facebook friends?

Bill wrote in with this question: "I’ve got some serious concerns about who’s ‘friending’ our Facebook page. For example, what are the potential motives of us being linked to an element that appears to have nothing to do with our business? Can they hijack our brand? Should we de-activate our Facebook page?" Great question, Bill. Here are some of our thoughts. (more...)

Interview - video strategies for business with Viddler

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Interview – video strategies for business with Viddler

Video is hot right now and will continue to be for years to come. But with all the hype, we wanted to know how businesses should be using it to grow their brand. Are all videos created equal? What video format is most effective? Do you need to hire a video marketing firm? Lots of great questions that need solid answers. That's why we sat down with Darryl Rentz from Viddler to help us understand the power of video in today's business marketing. Find out what he had to say. (more...)

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