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16 LinkedIn dos and don'ts

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16 LinkedIn dos and don’ts

LinkedIn is a great platform for professional networking. But what about LinkedIn etiquette? Are there certain rules you should follow? We think so. Here are 16 LinkedIn dos and don’ts to help you get the most out of the time you spend on LinkedIn. (more...)

Forget the ABCs - mix it up on social media

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Forget the ABCs – mix it up on social media

ABC. Always Be Closing. Coined in the movie Glengarry Glen Ross, this hard-nosed sales philosophy may have worked a little in 1992, but it doesn’t today - especially with social media and the rise of relationship-first marketing. Here’s why. (more...)

Improve credibility with Facebook recommendations

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Improve credibility with Facebook recommendations

What better way to improve credibility for your business than with recommendations? Here's how to enable a little-known Facebook feature on your business page right now. (more...)

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Get more followers with a great Twitter bio

Your bio on Twitter is similar to a first impression. It’s part of your personal brand and it’s the difference between getting followers and getting ignored. So how does your bio hold up against your Twitter competition? Let's take a look. (more...)

Start with your message, not social media

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Start with your message, not social media

Last week, we visited with a company in Parsippany, NJ. Their first question after we sat down went something like this, "We need to do a better job on social media. What should we be doing?" Good question. Sort of. That question in itself isn't wrong. However, the timing is off. Here's why. (more...)

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The one thing you should know about Twitter

Twitter can be a bit overwhelming, especially for those businesses just getting their feet wet in the world of social media marketing. Who has time to tweet every minute of the day, not to mention that you need a social dictionary to decipher what some of the tweets mean. Here's the one thing you need to know about Twitter. (more...)

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Save time and schedule your posts with Facebook

When it comes to managing your social media presence on Facebook, you have to schedule some posts in advance. Otherwise, your day will be completely consumed by this ever-changing platform. (more...)

Image by Michael Cornelius

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2013 – the “bicycle wheel” year

Welcome to 2013! There's something about seeing 1/1 on the calendar that fills us with wonder, optimism and a renewed energy to get things done. And, what better time to take a quick look back at the year that was and make some predictions for what 2013 might have in store? One year ago, I wrote "2012 - the year YOU make a difference" with some predictions. Let's see how I did. (more...)

Have you heard of Kony 2012

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Have you heard of Kony 2012?

This is incredible. Ten days ago, most people never heard of Kony 2012. Today, it's all over the news, and, more importantly, the web. So, how did a 30-minute YouTube video accumulate over 79,000,000 views in 10 short days and grab the attention of the world? Social media. (more...)

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