We get our hands dirty.
For over nine years, we’ve been working with businesses of all sizes to help them build meaningful relationships using today’s social and web tech. How can we help you?
It seems simple, but having a plan is really important. Using our Bicycle Wheel of Business™ approach, we’ll show you how, where and why to build meaningful relationships to grow your business. We’ll start with the hub of the wheel – your message. What makes you special? Why should people work with you? Once we have your message defined, we’ll integrate it into your website and work outward to address each of the spokes. Should you be on social media? Should you blog? Should you send email blasts? Together, we’ll answer those questions and more to create a consistent brand that people care about.
It’s the hub of the Bicycle Wheel of Business™, so it must be important! And it is. All roads (spokes) lead to your website. That’s where your carefully-crafted message is showcased for all to see. We’ll show you why our 3-and-3 Test™ is important to grab people within the first three seconds of coming to your site. We’ll also talk about meaningful calls-to-action, email capture strategies, mobile friendly “responsive design” and more. When it’s all said and done, it doesn’t matter if people find you via social networks or old fashioned handshakes, your site needs to tell a compelling story and inspire people to take the next step.
Learn more about…
WordPressBack in the day, you needed to have a tech guru make changes to your website. These days, you don’t. Most of today’s websites are built using the proven, widely-used WordPress platform. This free, open-source system provides a number of benefits, including:
- Easy-to-use, Word-style tools to allow you to update website content
- Search-engine-friendly webpages for improved search rankings
- Full blogging platform for updating your website with the latest news
- Huge ecosystem of “plugins” to expand WordPress’ core functionality
- Built-in workflow capabilities, auto-save and page revisions
- One of the best platforms to enable future website growth and updates
Cloud-based hostingScalable. Reliable. Efficient. Welcome to the future of website hosting. Every website needs to be hosted on a server. However, you may be surprised to learn that not all servers are the same. Today’s cloud-based website hosting makes your website fast and scalable. In fact, did you know that Google ranks sites that load quickly higher in the search results? It’s true. There are a handful of top-notch cloud-based hosting providers out there. We like Rackspace for their Fanatical Support® and unwavering commitment to customer service.
Inside the Numbers™ reportingOne of the best things about the web is that everything is trackable. With the right tools, reporting and analysis, you can see exactly what’s working and what’s not. That’s what our Inside the Numbers™ report delivers. It includes analysis of your website’s content, traffic, social media engagement, email marketing and more in a single, easy-to-understand report that gets emailed to your inbox as a shareable PDF. It couldn’t be easier!
Some of our work
In today’s world, relationships are built via social media. Whether it’s on Facebook, Twitter, LinkedIn or anywhere else, social media offers direct access to millions of people with the press of a button. Typically, we recommend social media as the go-to place to share and distribute your knowledge – which is usually captured on your website in the form of blog articles. Using the Bicycle Wheel of Business™ as our guide, we’ll help you identify the social media channels that make sense for your business. Then, it’s simply a matter of reaching out, sharing knowledge and building relationships. We can show you how to manage it yourself or we can do it for you.
Staying in front of people and sharing knowledge is a big part of today’s relationship building. For this, there’s no better tool than email. It keeps your company top-of-mind and establishes your expertise over time. When done correctly, you’ll see a spike in interest in your company each time you send an email. That’s why “the message” and your website are so important. Remember, all roads lead there!
Learn more about…
CreateSend™ by Forge3Our CreateSend™ email system is awesome. Use it to capture email addresses RIGHT NOW without paying a cent. Then, only pay a small amount each time you send an email. Or, if you’d like, send an unlimited number of emails with a convenient monthly plan. Either way, you’ll have access to subscriber lists, opt-out stats, template builders, detailed reporting and more. We may be slightly biased, but we think it’s the best system out there!
Search Engine Optimization (commonly referred to as SEO) is the process of adjusting your website structure, content and online presence to improve rankings within Google and other search engines. Simply put, it helps drive more targeted traffic to your website (and “the message”). When someone searches for something specific to what you do on Google, you should show up. Effective SEO includes many factors. We recommend focusing on five – visibility, ongoing content creation, reciprocating links, keyword-rich pages and speed.
Handshakes and Referrals
Business is all about relationships! Shaking hands, making connections and hustling is what makes successful businesses tick. How and where you establish those relationships is changing. Technology is leading the way, but people remain firmly-planted in the center of it all. Services like LinkedIn are leading the way here, but don’t discount traditional networking events, 10-second intros, credibility indicators, follow-up and referral programs.
Public Relations (commonly referred to as PR) is still a very effective way to get featured in articles, TV and more. It’s all about building relationships, and there are a lot of people out there looking for what you know! PR is great because is allows you to break away from the noise of social media and go straight to the people that matter most.
Sure, it’s “old school” but that doesn’t mean it’s not important. Having a consistent brand makes you look professional. When it comes to print, you at least need some great-looking business cards. Then, depending on the business, letterhead, envelopes, brochures and more extend your company to the “real world” – where you can shake some hands and build those relationships!
Most of our recommendations focus on today’s free options. However, paid ads offer a quick way to drive people to your company. With the right mix of messaging, keywords, budget and reporting, paid ads can take your business to the next level RIGHT NOW. It can get costly, but if it works and you’re making more than you’re spending, that probably doesn’t matter, right?
There’s nothing worse than feeling like you’re alone. Whether you need a simple website update, ongoing social media management from professional copywriters or some inspiration to keep forging ahead, we’re here for you.
Forge ahead. Today. Now.
They say the first step is the hardest. Not with us. Let’s get started.