Insurance agency website platform
Everything is included. No complicated plans. No confusing checkbox grids.
Sell value. Not price. Producers love using these cool interactive graphics to help prospects understand and value insurance. We’ve seen people spend upwards of 8 minutes and 20 seconds exploring a single graphic learning about insurance!
Send prospects, clients and referral partners a specialized link which personalizes your agency website with each producer’s contact information. It’s very cool and ensures prospects always know exactly who to contact and how.
SEO Content Pages
ActiveAgency includes 100+ pages of search-optimized, professionally-written insurance content that’s specifically designed to educate consumers and help your agency rise in the search rankings. It’s ready to use or easy to customize.
Rocket Referrals Integration
The testimonials you get via Rocket Referrals can be beautifully integrated throughout your ActiveAgency website. Nice and easy!
ActiveAgency seamlessly integrates with any agency management system (AMS) client portal solution to make policy management even easier for your clients.
More Included Features
- Custom Website Design
- Integrated Forms
- Mobile Responsive Layout
- Notification Bars
- Live Chat Integration
- 24/7 Client Portal w/Bill Pay
- Landing Pages w/Lead Capture
- Search Engine Optimization (SEO)
- Top-Tier Website Hosting
Beautiful Design, Proven Results
ActiveAgency powers leading insurance agencies, big and small
It all starts with a beautiful, custom design for your agency. No cookie-cutter templates here! We know that each insurance agency is unique and your website needs to showcase what makes you, well, you!
ActiveAgency is a complete, rock-solid platform built on WordPress, the leading content management system in the world. We use the latest mobile-responsive layout and design techniques to ensure your insurance agency website looks amazing on all screen sizes.
We can’t wait to show you what ActiveAgency can do for your agency.
click logos to view websites
“I love everyone at Forge3. I always appreciate the prompt responses to my questions and comments. We've successfully completed not one, but two, ActiveAgency platforms and you have been so easy to work with both times! Thank you!”Chelsea ZweifelSterling Coverage
“The websites are awesome. Received multiple compliments already. People are very impressed with it!”David CookCherokee Insurance Center
“Forge3 is the way to go when it comes to an agency website. The product they have built and the service they provide is incredible. Do yourself and your agency a favor - hop on the Forge3 train and never look back.”Ashley FitzsimmonsFitzsimmons Insurance Agency
“I loved working with Monika. She was always responsive and available. I also love the final website. We are very pleased and would recommend to all. Thanks Forge3 team!”Sarah Catherine NesbittPetra RMS
“Our site looks absolutely stunning! You guys were so easy to work with and definitely went above and beyond. Thanks so much for all of your help!”Kelsea EblenSynergy Insurance Group
“Can’t tell you how excited we are and how extremely pleased we are with the end result. You all have done a fabulous job. Thanks to the entire team!”Shelly BrouseMedChi Insurance Agency
“Very down to earth and easy to work with. Forge3 made what can be a very confusing and complex process, simple and stress free. Thanks!”Jason StoverStammen Insurance
“The ActiveAgency platform was one of the best decisions we've made. The Forge3 team made sure they understood OUR goals and customized everything to fit us.”Roxi SeilhamerStrickler Agency
“We could not be happier with Forge3. They do exactly what they say they do, on time and on budget. They are wonderful to work with.”Don BatchelorLipscomb & Pitts Insurance
“It has been a pleasure working with Jeff, Monika and the rest of the team. I look forward to going 'next level' with Digital Marketing.”Jim FrentzThe House of Insurance
“We love our new website! The team at Forge3 was great to work with and did an awesome job!”Lisa MusselmanCrawford-Henderson
“That site looks amazing. You guys did a truly amazing job.”Evan ChambersChambers Insurance Agency
“I was very impressed with the industry knowledge Jeff and his staff demonstrated. The website they developed looks great!!!”Tony MacourekFirst Volunteer Insurance
“We could not be happier with the results of our project. We would recommend Forge3 to anyone considering a new website.”John HannonEvarts Tremaine
“Best website design firm in the insurance industry.”Mark BatesPinnacle Insurance Group
“It has been an excellent experience working with Rose and the Forge3 team. The knowledge and responsiveness is first rate. We could not be happier.”Jaci LydonKressler, Wolff & Miller
“The process for gathering data, building the website and then providing feedback was a clear and effortless process. I'm very pleased with Forge3's responsiveness, specifically Rose Hayes! We'd highly recommend Forge3.”Chad MillerMiller Insurance Group
“Forge3 delivered a website that exceeded our expectations and did so at an unbelievable value! Professional staff who genuinely cares about delivering a product that more than satisfies their customers. Great job!”Jeff BrinkBrink and Company
“The Forge3 team went above and beyond. I really appreciate their efforts!”Jeff HutchisonHutchison Insurance Agency
“Forge3 has been a pleasure to work with. They are responsive and helpful. I would recommend Forge3 to anyone out there looking to have a website better than the rest! Thank you!”Christina WillLauber & Will Insurance
“Very impressed with Forge3's onboarding process. Rose Hayes is awesome!”Lance GentryBeatty Insurance
“The process was extremely well organized. Changes were made the same day as requested most times. The website looks amazing and completely surpassed our expectations.”Stephanie TorrezDare Insurance Agency
“Rose Hayes and the rest of the team were awesome to work with. The final product looks fantastic. The entire team at Forge3 remains extremely responsive to all of our questions!”Ray CoganLindquist Insurance
“Forge3 continues to exceed all expectations. I can't recommend them highly enough. They all are extremely professional, knowledgeable and kind.”Terri ReedEdward H. Sutton Insurance Agency
Most fires are devastating. Besides the emotional impact, the physical damage to your home can be significant. If you lost your home to fire, do you have adequate insurance to replace your home and its contents? Remember, inflation rates on building materials and construction costs rarely track with real estate values. As a result, rebuilding a home can often cost significantly more than expected.
Make sure your homeowners policy contains guaranteed replacement cost coverage. This protects you if the cost to reconstruct your home is higher than your current limit of coverage. Also be sure that your insurance includes rebuilding your home to code. Very often, local ordinances and building codes change over time, which may require additional costs.
Personal Property / Contents - Property Damage
When your home suffers damage due to an unexpected event, your personal property is also at risk. Furniture, appliances, clothing, electronics and other personal items can also be damaged or destroyed.
Your homeowners insurance policy typically covers personal property, including the contents of your home and other personal items owned by you or family members who live with you. Make sure your homeowners policy includes replacement cost coverage for personal property so that you always receive the full cost to replace whatever item is damaged.
Additional Living Expense / Loss of Use
When there is substantial damage to your home due to unexpected events such as lightning, fire or a storm, you may not be able to live in your home until it can be repaired or rebuilt – potentially incurring additional living expenses for lodging, food and other daily needs.
Ensure that your homeowners insurance policy provides additional living expense or loss of use coverage to compensate you for the additional costs you incur for reasonable housing and living expenses if a covered event makes your house temporarily uninhabitable while it's being repaired or rebuilt.
Jewelry, Fine Arts and Collectibles
If your diamond ring disappears or valuable artwork is stolen, your standard homeowners policy may not compensate you for the loss. Homeowners policies include coverage for your belongings and personal property, but some special items like jewelry, furs, silverware, antiques, collectibles and other valuables have limited or no coverage and need to be insured separately.
Valuable possessions insurance covers personal property that may have unique value, cannot be replaced like regular personal property or is subject to special types of losses such as breakage or mysterious disappearance. For most valuable possession categories, there is no deductible applied at time of loss. Valuable possessions insurance can be added to your homeowners policy or may be written as a separate policy.
If a guest is injured while on your property, even when it’s due to a friendly game of baseball, you may be required to pay any medical expenses associated with their injury.
Your homeowners policy should include medical expenses coverage to take care of injuries and treatment - generally not of a serious nature. In the event a person is injured on your property and requires medical attention, you would be able to submit the injury-related medical expenses to your insurance carrier. Medical expenses are usually paid without a liability claim being filed against you.
In the unfortunate event that someone slips and falls while on your property, you and your family may be held liable for any injuries that result.
Your homeowners policy includes personal liability coverage to respond to incidents where injuries or damages occur to a third party where you may be deemed negligent. However, you should consider purchasing a personal umbrella or excess liability policy to provide additional coverage limits to protect your assets in case a lawsuit is brought against you.
The fun that comes with having a trampoline in your backyard can also be accompanied by serious risks, which may not be covered under your standard homeowners insurance policy since coverage varies from state to state and between insurance companies.
You should make sure your homeowners insurance policy covers your trampoline, as many insurance providers refuse to take on trampoline liability and exclude the item from coverage.
Young people are usually very active online. However, using social media and other sites can increase the possibility of them directly or indirectly damaging someone's reputation and exposing you, the parent, to a lawsuit.
Your homeowners insurance policy includes liability coverage for property damage caused by any member in the family, but it may not cover rumors or statements that damage a reputation. You need to add an endorsement to your policy to expand coverage to include liability protection that covers personal injury.
Umbrella / Excess Liability Coverage
You invite guests over for a barbecue pool party and one of your guests dives into the shallow end of the pool and is permanently injured. They hire a lawyer to represent them and after a long legal battle, you and your family are left financially responsible for their injuries. Do you have enough money in savings to cover your legal responsibilities as well as the legal defense costs?
An umbrella or excess liability policy increases your personal liability limits by adding protection over and above your current auto, boat or homeowners policies - providing real financial value, as well as priceless peace of mind. Excess liability insurance is available either by an endorsement to your homeowners policy or available as separate coverage.
You do not have to live near a body of water to suffer loss due to flooding. With the changing weather patterns and more damaging storms occurring around the globe, flood losses are becoming more common in places that are not normally prone to flood damage. Your homeowners policy does not cover damage from flood. Could your home be at risk?
Purchase a flood insurance policy to protect your home and covered contents from certain types of flood losses as designated by the National Flood Insurance Program. A flood policy is purchased as a separate policy through the federal program (NFIP) or through a servicing carrier known as a write your own carrier.
Owning a secondary home has the potential of increasing your liability exposures.
Be certain that you extend the liability coverage under your homeowners policy to include your secondary home. You should also consider including the secondary home under an excess liability or umbrella policy to provide for additional liability limits.
Collector vehicles often have significant value and require specialized insurance coverage and claims handling.
Schedule your collectible vehicle on a separate collector car policy. By doing so, you are protecting the vehicle for either the appraised value or market value.
If you are a connoisseur of wine, you know that it is susceptible to outside environmental exposures that can ruin it. If the collection is damaged, coverage from your homeowners policy is a possible recourse. However, the damage is only insurable if it is a covered cause of loss as outlined in your homeowners policy. A deductible would also apply.
If you have a sizable wine collection, you may want to consider scheduling the collection on your homeowners policy. Doing so expands your coverage and eliminates the deductible in case of a loss. You can also consider unique coverages for wine, such as for spoilage.
Most homeowners policies exclude coverage for water back-up damages as a result of a clogged drain, sewer or sump pump.
Water back-up coverage can be added to most insurance policies. Consider adding it so that you have the coverage you need in the event of damages caused by a clogged drain, sewer, sump pump and related risks.
Surprisingly, standard auto insurance does not cover personal property or contents stolen from your car.
Most homeowners policies offer an option to include off-premises theft coverage as an endorsement, which covers you for theft of your personal property away from your residence.
Your ActiveAgency website includes 28 interactive graphics for personal insurance, business insurance, employee benefits and more!
“Clickable Coverage has changed the way I set up meetings and carry the sales call. I am now more efficient. I love the impact it has had on educating my customers.”Ken KairuDawit Insurance Agency
SEO Content Pages
Be found, look great
Sources: J.D. Power | Missouri University of Science and Technology
But Wait, Here’s More
The most complete website solution for insurance agencies
Make it easy for people to contact you with pre-built, yet still customizable, forms.
Big storm on the horizon? Closed for the holiday? Tell people about important events with a few clicks.
Offer live chat on your website to make it easy for people to connect with you.
w/ Lead Capture
ActiveAgency is built to look great, share information and capture leads.
Don’t worry about complicated hosting accounts. All of that is included.
Custom Website Design
Mobile Responsive Layout
Live Chat Integration
24/7 Client Portal w/Bill Pay
Landing Pages w/Lead Capture
Search Engine Optimization (SEO)
Top-Tier Website Hosting
SSL Website Security
Monthly Reporting & Updates
No Setup Fees
No Long-Term Contracts
Frequently Asked Questions
A few questions we hear a lot
No. Unlike other providers, ActiveAgency is not a template solution. Rather, it’s a flexible, highly-customizable platform. We work hard to ensure that each website reflects the unique personality of the agency.
We often hear that it must be “too good to be true” – but it’s not. We earn your business each and every month. You’re free to cancel at anytime – whether it’s after one week or 10 years.
Not for agencies already on the platform. The pricing is locked in.
We start the billing on the first of the month after we get started. And, a lot is included: custom mobile responsive website, Clickable Coverage, Hello Producer, integrated forms, notification bar, live chat integration, search engine optimization (SEO), top-tier managed website hosting, SSL security, monthly reporting and more. Plus, we handle ongoing security updates, do daily backups and expand and enhance the platform on a regular basis. For example, you’ll have access to any new Clickable Coverage graphics we develop and add to our portfolio in the future.
Absolutely. All ActiveAgency sites are fully mobile-responsive. This is required in today’s mobile-first world. It also helps with SEO.
Nope! The more the merrier.
The service we recommend and use is Chatra. You can sign up for a free account with them and we’ll integrate it into your new website before launching. We find that around 70% of our insurance agency clients use live chat on their sites.
We find that a typical ActiveAgency project takes about 6 – 8 weeks from completed questionnaire to launch. However, the actual timing depends upon many factors, including the level of customization, your availability and the organic nature of a custom project like this.
Not within reason. ActiveAgency comes preloaded with 100+ SEO-friendly content pages. Once we understand the goal of your insurance agency website and design preferences, we get to work customizing the entire platform. We estimate that 95% of the time, we get it “right” the first time. However, when we don’t, we continue to work hard to ensure the site looks great, performs well and best reflects your agency.
ActiveAgency is designed with search engine optimization (SEO) at the forefront. We spend quite a bit of time and effort upfront ensuring the website not only looks great and reflects your insurance agency, but also features the desired keywords to help improve search rankings. A majority of insurance agencies see a nice improvement regarding SEO by simply moving to ActiveAgency.
For agencies looking to take it to the next level, powerful SEO tools are included within ActiveAgency to assist with creating and refining content. The integrated blog is great for sharing behind-the-scenes content, answering common questions and providing valuable resources. All of this tends to help search rankings depending upon the competition in your niche or geographic location.
No. We include the SSL security certificate and handle all aspects of installation, configuration and renewal. In other words, you don’t need to worry about it.
Yes. Typically, this is done by linking to an agency management system client portal solution like CSR24 or AMS360. Other integrations may also be possible, which we’re happy to discuss.
Most likely. If you’re not yet using an email marketing platform, we recommend using Campaign Monitor. We can connect all of the forms on your new website to the system so that the email addresses and contact information are automatically fed into the system – ready for the next time you send an email blast.
Absolutely! That’s the whole idea. ActiveAgency is not a rigid template, but rather a very flexible platform. We customize just about everything for each agency. After all, your website needs to reflect your agency.
ActiveAgency comes loaded with 100+ pages of great, SEO-friendly content. Many pages include Clickable Coverage graphics and lead capture forms. All of it is customized for your agency. In addition, if your existing website has good, up-to-date content, we can use some or all of it. Typically, we merge it into our ActiveAgency demo site and start customizing from there.
No. Top-tier managed website hosting is included.
We provide WordPress training materials when we launch your site. So, you can edit the website internally (after all, it’s your site!). Or, if you prefer, we’d be happy to make any changes or updates for you. For a vast majority of changes, we handle those at no additional cost. More substantial changes (like adding a bunch of new pages or moving a bunch of stuff around) may require significant work, in which case we let you know upfront if we need to bill extra for it. This is very rare, however.
There is quite a bit of information in your monthly ActiveAgency report, including website security and plugin updates, uptime monitoring results, website traffic performance, site integrity scan results and keyword performance (SEO). It’s delivered to you (and/or others on your team) on the first of each month. Nice and simple.
My agency wants to use the chat feature on our site, but what happens if we’re not available to chat? Will we look bad?
If you’re not available, Chatra simply shows the visitor a message asking for his/her email address. That email address is then emailed to you (and/or others within the agency) so you can respond at your convenience. Chatra offers many configuration options related to messaging, appearance and more. It’s a great platform.
Absolutely. We don’t “take over” your domain name or email. You remain in full control, as you should.
You’re welcome to copy any content that is unique to your agency. Core ActiveAgency features, functionality and design is non transferable, of course.