Insurance agency websites that work as great as they look

Custom design. Powerful sales tools. Proven results.

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ActiveAgency - Hero
ActiveAgency - Hero


Insurance agency website platform

Everything is included. No complicated plans. No confusing checkbox grids.

Icon - Clickable Coverage

Clickable Coverage

Sell value. Not price. Producers love using these cool interactive graphics to help prospects understand and value insurance. We’ve seen people spend upwards of 8 minutes and 20 seconds exploring a single graphic learning about insurance!

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Hello Producer

Send prospects, clients and referral partners a specialized link which personalizes your agency website with each producer’s contact information. It’s very cool and ensures prospects always know exactly who to contact and how.

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SEO Content Pages

ActiveAgency includes 100+ pages of search-optimized, professionally-written insurance content that’s specifically designed to educate consumers and help your agency rise in the search rankings. It’s ready to use or easy to customize.

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Logo - Rocket Referrals (gray)

Rocket Referrals Integration

The testimonials you get via Rocket Referrals can be beautifully integrated throughout your ActiveAgency website. Nice and easy!

AMS Integration

ActiveAgency seamlessly integrates with any agency management system (AMS) client portal solution to make policy management even easier for your clients.

More Included Features

  • Custom Website Design
  • Integrated Forms
  • Mobile Responsive Layout
  • Notification Bars
  • Live Chat Integration
  • 24/7 Client Portal w/Bill Pay
  • Landing Pages w/Lead Capture
  • Search Engine Optimization (SEO)
  • Top-Tier Website Hosting
  • SSL Website Security
  • Monthly Reporting & Updates

Beautiful Design, Proven Results

ActiveAgency powers leading insurance agencies, big and small

It all starts with a beautiful, custom design for your agency. No cookie-cutter templates here! We know that each insurance agency is unique and your website needs to showcase what makes you, well, you!

ActiveAgency is a complete, rock-solid platform built on WordPress, the leading content management system in the world. We use the latest mobile-responsive layout and design techniques to ensure your insurance agency website looks amazing on all screen sizes.

We can’t wait to show you what ActiveAgency can do for your agency.

Sample Websites

Logo - Nemec, Malinas & Dynes Insurance Agency
Logo - Fit Insurance
Logo - Silver Crest Insurance

click logos to view websites

Clickable Coverage

A sales tool like no other

There’s more to insurance than the price of the policy. Wouldn’t it be nice if your prospects knew that?

Our breakthrough Clickable Coverage sales tool is seamlessly integrated throughout ActiveAgency allowing visitors to click-and-learn about their unique risks and coverage options. In doing so, it focuses the conversation on the best coverage, not merely on the cost of the policy.

  • Email the graphics to your clients and prospects
  • Send a follow-up email after a meeting with a link to the graphics
  • Email clients with relevant graphics at renewal time
  • Share the graphics on social media and via email
  • Walk prospects through the graphics on your iPad
ActiveAgency - Clickable Coverage on iPad

“Clickable Coverage has changed the way I set up meetings and carry the sales call. I am now more efficient. I love the impact it has had on educating my customers.”

Ken KairuDawit Insurance Agency
ActiveAgency - Hello Producer

Hello Producer

It's all about relationships

With Hello Producer, everyone in your office can send prospects, clients and referral partners a specialized link that personalizes your insurance agency website with that person’s contact information. It’s very cool and ensures prospects always know exactly who to contact and how.

Using it couldn’t be easier. Simply add your “tag” at the end of the website address (something like this: The “#zack” tells ActiveAgency to show Zack’s name, phone number, email address and photo throughout the website.

Include your special link on business cards, email signature and social accounts!


SEO Content Pages

Be found, look great

ActiveAgency comes loaded with 100+ professionally-written content pages, many with integrated Clickable Coverage graphics and lead capture forms. We customize, adjust and position the content to reflect your insurance agency.

All of this great content and search engine optimization (SEO) is included at no additional cost. There’s nothing extra to buy, manage or worry about.


Of all insurance shoppers start by searching online


The time it takes website visitors to form an opinion of your agency

Sources: J.D. Power | Missouri University of Science and Technology

ActiveAgency - SEO Content Pages

But Wait, Here’s More

The most complete website solution for insurance agencies
Icon - Integrated Forms


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Make it easy for people to contact you with pre-built, yet still customizable, forms.

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Big storm on the horizon? Closed for the holiday? Tell people about important events with a few clicks.

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Live Chat

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Offer live chat on your website to make it easy for people to connect with you.

Icon - 24/7 Client Portal w/ Bill Pay

24/7 Client Portal
w/ Bill Pay

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Today, it’s expected. Make it easy for clients to work with your agency.

Icon - Landing Pages w/ Lead Capture

Landing Pages
w/ Lead Capture

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ActiveAgency is built to look great, share information and capture leads.

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Website Hosting

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Don’t worry about complicated hosting accounts. All of that is included.

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Website Security

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Protect your prospects and clients with bank-level SSL encryption.

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Monthly Updates
& Reporting

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Routine reporting and ongoing updates are included. Simple as that.

Badge - $250 Per Month

Custom Website Design
Integrated Forms
Mobile Responsive Layout
Notification Bars
Live Chat Integration
24/7 Client Portal w/Bill Pay
Landing Pages w/Lead Capture
Search Engine Optimization (SEO)
Top-Tier Website Hosting
SSL Website Security
Monthly Reporting & Updates
No Setup Fees
No Long-Term Contracts

Information Request

Want to learn more? See a demo? Sign up? Complete this form and we’ll be in touch.

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Forge3 is the insurance industry’s leading website and digital marketing provider.

Since 2004, we’ve been helping forward-thinking insurance agencies, carriers and associations unlock the power of the web.

Frequently Asked Questions

A few questions we hear a lot

Will my website look the same as other ActiveAgency sites?

No. Unlike other providers, ActiveAgency is not a template solution. Rather, it’s a flexible, highly-customizable platform. We work hard to ensure that each website reflects the unique personality of the agency.

Really?! There are no setup fees or long-term contracts?

We often hear that it must be “too good to be true” – but it’s not. We earn your business each and every month. You’re free to cancel at anytime – whether it’s after one week or 10 years.

Will the price increase?

Not for agencies already on the platform. The pricing is locked in.

When does the $250/month billing start? What’s included?

We start the billing on the first of the month after we get started. And, a lot is included: custom mobile responsive website, Clickable Coverage, Hello Producer, integrated forms, notification bar, live chat integration, search engine optimization (SEO), top-tier managed website hosting, SSL security, monthly reporting and more. Plus, we handle ongoing security updates, do daily backups and expand and enhance the platform on a regular basis. For example, you’ll have access to any new Clickable Coverage graphics we develop and add to our portfolio in the future.

Will my new ActiveAgency website work on mobile devices?

Absolutely. All ActiveAgency sites are fully mobile-responsive. This is required in today’s mobile-first world. It also helps with SEO.

Is live chat included, or is that a separate service?

The service we recommend and use is Chatra. You can sign up for a free account with them and we’ll integrate it into your new website before launching. We find that around 70% of our insurance agency clients use live chat on their sites.


How long does the process take to launch our new website?

We find that a typical ActiveAgency project takes about 6 – 8 weeks from completed questionnaire to launch. However, the actual timing depends upon many factors, including the level of customization, your availability and the organic nature of a custom project like this.

Is there a limit to the amount of work or customization that’s included upfront?

Not within reason. ActiveAgency comes preloaded with 100+ SEO-friendly content pages. Once we understand the goal of your insurance agency website and design preferences, we get to work customizing the entire platform. We estimate that 95% of the time, we get it “right” the first time. However, when we don’t, we continue to work hard to ensure the site looks great, performs well and best reflects your agency.

How does SEO work?

ActiveAgency is designed with search engine optimization (SEO) at the forefront. We spend quite a bit of time and effort upfront ensuring the website not only looks great and reflects your insurance agency, but also features the desired keywords to help improve search rankings. A majority of insurance agencies see a nice improvement regarding SEO by simply moving to ActiveAgency.

For agencies looking to take it to the next level, powerful SEO tools are included within ActiveAgency to assist with creating and refining content. The integrated blog is great for sharing behind-the-scenes content, answering common questions and providing valuable resources. All of this tends to help search rankings depending upon the competition in your niche or geographic location.

Do I need to purchase the SSL security certificate?

No. We include the SSL security certificate and handle all aspects of installation, configuration and renewal. In other words, you don’t need to worry about it.

Can ActiveAgency connect to our agency management system?

Yes. Typically, this is done by linking to an agency management system client portal solution like CSR24 or AMS360. Other integrations may also be possible, which we’re happy to discuss.

Can ActiveAgency connect to our email marketing platform?

Most likely. If you’re not yet using an email marketing platform, we recommend using Campaign Monitor. We can connect all of the forms on your new website to the system so that the email addresses and contact information are automatically fed into the system – ready for the next time you send an email blast.

Can the design, pages, content and built-in forms be changed?

Absolutely! That’s the whole idea. ActiveAgency is not a rigid template, but rather a very flexible platform. We customize just about everything for each agency. After all, your website needs to reflect your agency.

Where does the content come from?

ActiveAgency comes loaded with 100+ pages of great, SEO-friendly content. Many pages include Clickable Coverage graphics and lead capture forms. All of it is customized for your agency. In addition, if your existing website has good, up-to-date content, we can use some or all of it. Typically, we merge it into our ActiveAgency demo site and start customizing from there.


Do I need to pay for website hosting separately?

No. Top-tier managed website hosting is included.

How are website updates handled once the site has been launched?

We provide WordPress training materials when we launch your site. So, you can edit the website internally (after all, it’s your site!). Or, if you prefer, we’d be happy to make any changes or updates for you. For a vast majority of changes, we handle those at no additional cost. More substantial changes (like adding a bunch of new pages or moving a bunch of stuff around) may require significant work, in which case we let you know upfront if we need to bill extra for it. This is very rare, however.

What’s included in the monthly PDF report?

There is quite a bit of information in your monthly ActiveAgency report, including website security and plugin updates, uptime monitoring results, website traffic performance, site integrity scan results and keyword performance (SEO). It’s delivered to you (and/or others on your team) on the first of each month. Nice and simple.

My agency wants to use the chat feature on our site, but what happens if we’re not available to chat? Will we look bad?

If you’re not available, Chatra simply shows the visitor a message asking for his/her email address. That email address is then emailed to you (and/or others within the agency) so you can respond at your convenience. Chatra offers many configuration options related to messaging, appearance and more. It’s a great platform.

Will we still have control over our agency’s domain name, email, etc.?

Absolutely. We don’t “take over” your domain name or email. You remain in full control, as you should.

What happens if we decide to cancel our ActiveAgency account?

You’re welcome to copy any content that is unique to your agency. Core ActiveAgency features, functionality and design is non transferable, of course.

So, once we launch, we’ll have a great new ActiveAgency site. Then what?

Glad you asked! Usually, the goal is to increase the number of qualified people (prospects) who see the website. Social Media Ads is perfect for that.