Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄
Getting people to your insurance agency’s website is half the battle.
But, what happens after they get there? That’s the other half.
Ideally, you want them to stick around, learn about the agency, and ultimately feel comfy taking the next step.
Clickable Coverage is one of the most popular features of ActiveAgency.
Producers use these interactive graphics to keep insurance prospects focused on the benefits of having the right coverage rather than the cost of the policy. There are dozens of graphics in the collection already, and today we’re adding another. Raise a glass, because Nightclub and Bar is #29! 🍻 Read More
Hi there! My name’s Ewa (pronounced Eva, or some like to call me Ava) and I’m the new Visual Designer here at Forge3!
I was born and raised in a small town in Poland where I spent the first three years of my life. Afterwards my parents bravely decided to take the whole family (my brother, sister and me) and immigrate to New York City so we could have a better life and more opportunities in the future. Although moving came with a lot of challenges, especially for my parents, the U.S. soon became our home sweet home! Read More
I love business. Reading about it. Listening to podcasts. Talking with entrepreneurs. Running one.
I’ve come to learn that the most successful businesses do a bunch of little things really well. Read More
We added Video Proposals to ActiveAgency two months ago.
As a reminder, some producers like to send a short video along with their quotes and proposals. These “video proposals” can be used to explain coverage options or just put a friendly face in front of prospects. They typically show the producer on camera (webcam) and/or a recording of the screen with the policy options or proposal shown as the producer talks through it. Read More
Every day, we do our very best to create unique, customized insurance websites for independent agencies. We handle everything from website content to custom design…while also making sure all of the cool sales tools and techy stuff is working like it should along the way. We don’t miss a beat.
But we don’t just work hard, we play hard, too! Check out some highlights from our latest Team Day to New York City! Read More
I can’t have someone else write this post.
Trust me, some weeks I wish I could! But, I’m the host of the show. The founder of the company. My voice. The Forge3 vibe. The 5,000+ people who read these articles have come to expect me to show up in their inbox.
The same is true for your business. Only you (or someone else on the INSIDE) can truly communicate your vibe to the outside world!
I think about the conversation I had with an agency owner last week. He was asking if we could write all of his blog posts, emails and social posts.
Nope. Sorry. We’d love to, but we can’t.
I know it’s tempting to outsource everything. It’s hard to find the time. It’s too confusing to know how to do it. Whatever the reason.
But it’s YOUR job to tell YOUR story! Read More
If you call our main phone number during business hours, it rings the entire team. The idea is pretty simple. I always want a real human to say hello. Not rocket science. 🤓
Anyway, this includes me. In fact, we play a game internally and see who can answer the phone the fastest. Liz usually ends up winning (she’s probably great at Whac-A-Mole), but I manage to grab a few!
As we’ve been growing (we’re a team of 15 now), people seem surprised that I’m the one saying hello sometimes. I’ll never understand that. We’re all on the same team. There’s a saying… Read More
Once upon a time, not too long ago…
I was having a conversation with an agency principal. We just launched his new ActiveAgency website. He loved the process, results and everything else. Great!
But, then he asked me this question:
“How do we get those interactive graphic things on our site?”
😳 ← I was like this
You see, he already had them! We call it Clickable Coverage. He also had Hello Producer, Video Proposals, Notification Bars, live chat, the client portal and all of the other features in ActiveAgency.
He just didn’t know it. Read More
Based on the results of our survey, and just in time for the Elevate Conference in New Orleans this weekend (stop by and see us if you’ll be there!), I’m thrilled to announce that…
ActiveAgency will soon include Video Proposals! 🎉