Our voice

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Ashley's Angle - Fitzsimmons Insurance Agency's perspective on ActiveAgency (from the client's view)

Ashley’s Angle: Fitzsimmons Insurance Agency’s perspective on ActiveAgency (from the client’s view)

By | ActiveAgency, Ashley's Angle, Digital Marketing, Insurance, The Web
Let me preface this with: Forge3 had nothing to do with me wanting to write this article. I’m known to write about things I feel passionate about. It just so happens that this month, I’m feeling passionate about Forge3.

So, I’m going to give you a behind-the-scenes, exclusive look at what it takes for an insurance agency to get up and running on the ActiveAgency website platform. It’s a lot simpler than you might think! Read More

Social media for insurance agencies

Social media for insurance agencies

By | Digital Marketing, Inspiration, Insurance, Quick Tips, Social Media

Hey ya’ll! It’s been a while since we’ve chatted. We’ve had a busy past few months!

Our digital marketing team has been laser focused on developing and testing a killer new digital marketing offering for ActiveAgency clients.

We’re thrilled with the positive results we’ve been seeing so far, and can’t wait to share it with all of you. You can find some preliminary information on our website, but stay tuned for more to come soon!

In the meantime—as a sort of sneak peek—I wanted to share a few behind-the-scenes social media advertising trade secrets with you. Read More

Insurance agency SEO has never been easier (65+ new pages added to ActiveAgency w: Clickable Coverage!)

Insurance agency SEO has never been easier (65+ new pages added to ActiveAgency w/ Clickable Coverage!)

By | Inside Forge3, Insurance, The Web

Reputation. It’s the one word I use most often with our Forge3 team.

To me, there’s nothing more important than maintaining our reputation in the industry. It’s taken 14 years to build, person-by-person, and it’s our #1 focus in everything that we do.

Reputation is more than a product or service. It’s more than great customer service. It’s more than being fast to respond to calls and emails. It’s more because it’s all of that.

I’ve seen many in our industry launch, grow, become complacent and die. They lose their mojo. They stop innovating. Service suffers. And, often times, their clients come to us as the beacon on the hill. Astonishing, isn’t it? ;) Read More

Ashley's Angle - New apps for insurance agencies

Ashley’s Angle: New apps for insurance agencies

By | Ashley's Angle, Insurance, Social Media

Call me cliché—but there truly is something refreshing and motivating about the new year.

Yes, I wrote a post on LinkedIn a while back about not waiting until January 1 to set goals. BUT… now that 2018 is in full swing, it’s a great time to reflect on the past year’s successes and challenges, and really think about goals you want to crush in the coming months.

Maybe you want to focus on fostering client relationships. Or, maybe your goal is to work on establishing creditability. Or—I think this is on everyone’s list at some point throughout the year—perhaps your goal is to save time.

Whatever your goals are for the new year, the following are three apps that I’ve come to love over the past few months. My guess is that they’ll come in handy as you work on your goals and resolutions! Read More

Insurance agency website SEO in 2018, and what's coming to ActiveAgency

Insurance agency website SEO in 2018, and what’s coming to ActiveAgency

By | Insurance, The Web

We made it! Welcome to 2018, the best year yet.

I’m not big on new year’s resolutions, but we did get a Peloton bike for Christmas. It’s pretty slick. It has a big touchscreen attached to it where you can stream live or recorded spin classes. If you have one, look me up. I’m pmjeff. Game on!

Anyway, on this morning’s ride, Jess King, one of the spin instructors, said,

“Put in the work when no one is watching.”

So true. Successful people are not lucky. There’s no such thing as overnight success. It takes time, patience and pure-grit hustle. Such is the case with SEO. Read More

Ashley's Angle - How insurance agents can prevent the post-conference crash and turn ideas into reality

Ashley’s Angle: How insurance agents can prevent the post-conference crash and turn ideas into reality

By | Ashley's Angle, Inspiration, Insurance, Social Media

“Red Bull of Insurance: Every agent needs this conference in their life. The attendees. The staff. The speakers. All incredible. Want to get pumped up about the insurance industry again? Sign up for 2018 now and don’t miss out again.”

That was my review of Agency Nation’s 2017 Elevate conference this year. I affectionately dubbed this conference the “Red Bull of Insurance.”

It was eye opening. It was informative. It got my heart racing. It was a blast. And most of all—it got me fired up and motivated to get back to the office and make moves. Read More

Ashley's Angle - Why being realistic can drive success for millennials in the insurance industry

Ashley’s Angle: Why being realistic can drive success for millennials in the insurance industry

By | Ashley's Angle, Inspiration, Insurance

“The only thing in life I set the bar low for is limbo.” —Michael Scott

Let me set the stage…

You’re at an interview for a new job. Sitting across from you is the boss. They’re successful, put together, dressed to the nines—basically they’re in the position want to be in someday. You’re excited, eager and pumped to get started, change the world and kick some ass.

And then, the boss looks you straight in the eye and says, “You’re probably going to hate the first year of this job.”

Talk about being deflated. 

This is where your next move will make or break you. How will you let that statement affect you? Read More

5 ways insurance agencies can use website forms to improve business

5 ways insurance agencies can use website forms to improve business

By | Insurance, Quick Tips, The Web

We are a society that has come to expect instant gratification. Whether we’re in the kitchen cooking 90 second rice or binge watching an entire season of our favorite Netflix show in one day, we hate having to wait.

And—you guessed it—the same goes for insurance.

That’s why we’ve worked to incorporate a number of impressive and time-saving tools into our ActiveAgency platform. These tools (like Hello Producer and Clickable Coverage) are designed to streamline the sales and servicing process.

Today, I wanted to share a few ideas for using one of the most popular features of ActiveAgency—Integrated Forms—to improve efficiency, simplify the customer experience and be a better, more connected insurance agency. Read More

School is in session (an easy idea to grow your audience)

How insurance producers, agencies and carriers can use education to grow

By | Inside Forge3, Inspiration, Insurance, Quick Tips

Last week, Emily Burns and I were at the Chubb Conference Center just outside of Philadelphia for the IA&B Futures Conference.

Even though Emily is actively working on her Master’s of Education degree and comes from a strong education background, it’s the first time we teamed up to deliver a training program. It was awesome! It’s great to see so many fresh faces getting into the industry.

Here are a few photos (click them to see the comments on LinkedIn). Read More

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