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Off the Cuff

2014 is the year of…

By January 9, 2014 August 20th, 2016 3 Comments

Each year, we look back on the year that was and ahead on the year that will be. We’ve even taken a shot a making a few predictions in years past (here and here). So, to keep the trend alive, here are a few things we have our eyes on for 2014 and beyond.

Appy New Year!

2013 marked the tipping point for mobile. More and more of us are picking up our mobile gizmos over traditional laptops and PCs. And this trend is just getting started. Apple, Google and, to a much lesser degree, Microsoft, are all positioning to be our go-to mobile platform. It’s a brave new world.

Of course, with any change comes confusion and uncertainty. But those of us who embrace mobile, apps and an on-the-go workforce will be the ones best positioned for the years ahead. Sooner is better than later.

Wonder what apps we already use at Forge3? Here are a few…

Social media mayhem

Let’s talk about marketing – specifically, social media. The last few years, it seemed everyone wanted to jump on the social media bandwagon. We’ve seen it firsthand at our training programs. People thought that simply having an account on [insert social media platform here] was the key to their success.

But, in reality, social media is just a tool in our toolbox of tricks to reach people. It’s not magic. It requires work. And, perhaps most importantly, it requires some semblance of a business strategy. Who are you trying to reach? Why would they care? What are you offering them? The answers to those questions dictate which tools (social media or otherwise) you should (or shouldn’t) be using.

Can you hear that?

Speaking of social media, the web is an increasingly noisy place. In fact, some studies show that the amount of content on the web is doubling each year. That’s a lot of funny cat photos and inspirational quotes! Simply adding to the noise doesn’t accomplish much.

So, instead of playing along and blending in (hence the sheep photo above), think about how you can cut through all of that noise this year. Hint: Help people and provide value.

So, there you go. A few thoughts for a new year. We may be right…or wrong. Time will tell.

Either way, here’s to you, us and a fantastic 2014!

Author Jeff Teschke

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