Blogging consistently is one of the best ways to build relationships online. And, as an added bonus, it helps your site show up higher in Google. But, what are you supposed to write about on a monthly, or even weekly basis? That’s the number one question we get from most businesses we talk to. And, it’s a great question. Here are a few ideas to inspire you!
Broaden your horizon
Here’s the thing. When it comes to blog content, you don’t need to write only about your product or service. That would get old, fast. You can incorporate these on-brand (marketing) posts into your overall content strategy, but they should not be your main focus. Think outside the box. Broaden your horizon. Write about topics that are off-brand (non promotional) but still relevant.
Coming up with great content is actually easier than you think. Here are 25 ways to get your creative juices flowing.
1. Conduct a survey
If you’re not sure what your audience wants to read, ask them. Conduct a short survey and ask them what topics would be of interest.
2. Compile customer questions
Your customers give you content ideas every day. Jot down the most popular customer questions and answer them with a blog post.
3. Read relevant blogs to get ideas
You don’t have to reinvent the wheel. Check out other industry blogs to get inspired.
4. Document how you do a specific task
Write a “how to” tutorial that your audience would find super useful. For example, if you’re an Accountant, you can write a tutorial on how to read a P&L statement.
5. Visit industry forums for ideas
There’s lots of great content ideas on industry forums. Do a little research and find the top 2 or 3 forums that are most active. You will get lots of inspiration.
6. Set up Google Alerts for specific industry keywords
Pick a few keywords and set up Google Alerts for each. Google will send you daily emails with a summary of content that matches your criteria.
7. Expand on your previously written posts
Take a look at posts you have already written and see if there is an opportunity to provide more detail.
8. Ask for suggestions via social media
If you have a Facebook page or a Twitter profile, ask your followers for content suggestions.
9. Interview experts in your industry
Do a Q&A with an industry expert. You’ll provide great value to your readers and you’ll make some influential friends along the way.
10. Check out discussion threads on LinkedIn groups
Join a few LinkedIn Groups and surf the discussion threads for content ideas.
11. Write a review
Is there a product or service you use on a regular basis that would be helpful to your readers? Write a quick review.
12. Write about your passions
Do you love flying? Boating? Traveling? Coaching? Write about it and relate it back to your industry.
13. Search for ideas on Twitter
Twitter is full of content ideas, all you have to do is search. Plug in a search term and see what comes up.
14. Share your own experiences
How did you start your business? Did you recently get financing? Maybe you just met with an amazing Business Coach? Share your experience with your readers.
15. Check your blog comments for ideas
Read comments from your previously posted content, maybe there are some follow-up questions you can turn into a blog post.
16. Scan newspapers and magazine stories
Get in the habit of scanning national newspaper and magazine headlines – they are full of content ideas.
17. Follow your competitors
It may feel funny, but if it’s online then it’s fair game. Follow your competitors and see what they are talking about. Maybe you can express a different viewpoint or provide additional insight on a specific topic.
18. Weigh in on a hot or controversial topic
Everyone has an opinion. Share yours with your readers. this is a great way to get people talking.
19. Come up with a regular feature
Is there something you can write about once a month? Maybe a monthly feature on “Great restaurants around town,” or “Top industry news,” or anything else that would resonate with your audience.
20. Think beyond text
Your blog posts don’t have to be text posts. Put together a photo tour of your shop or record a short “how to” video and post it with a brief intro.
21. Seek out guest bloggers
Not only is this a great way to get quality content on your blog, it is also a great way to build business relationships and drive additional traffic to your site.
22. Review your website analytics
Do you have Google Analytics on your website? You should – it’s free. Review your analytics on a monthly basis to see how people find your site. Examine the keywords used and referral sources. If you have a hard time deciphering Analytics, you can also try our Inside the Numbers™ report.
23. Write up a case study
Did you solve a major problem? Were you able to improve lead generation? Is your technology improving internal processes? Think about how your product or service has impacted your clients and tell the story in the form of a case study. You can even make it a monthly feature.
24. Share and interpret favorite quotes
Everyone loves a little inspiration. Share your favorite quotes, but take it a step further by interpreting them from your point of view. It’s a great way to get the social conversation going.
25. Be you
Pretty self explanatory, right? This is really the most important piece to the content puzzle. Show your personality through your writing. If you’re funny, be funny. If you’re quirky, be quirky.
One more thing
Plan ahead. Put together a content calendar and write your articles 2-4 weeks in advance. This way, you’re not in panic mode trying to come up with quality content at the last minute.