Are you struggling to increase exposure and drive leads for your insurance agency? Taking advantage of digital marketing is a smart solution, given that 51 percent of U.S. customers used digital channels to buy property and casualty insurance in 2016.
Digital marketing doesn’t have to be time-consuming or expensive, and it’s easy to get started. You’ll also benefit from access to powerful analytics, meaning you’ll never waste money on campaigns that aren’t getting results.
Ready to learn how to boost exposure, drive engagement, and win leads online?
1. Investing in targeted social media ads
Imagine if you could figure out exactly the kind of person that was most likely to purchase insurance, then target them specifically online.
With social media advertising, you can. Platforms like Facebook give you access to advanced user data, including everything from age, gender and location, to relationship status, hobbies and financial situation. That means you could target a young couple about to purchase their first home, a student heading off to college, or a small business owner moving offices.
Getting in front of your customers at the right time is essential if you want to drive leads, so social media advertising is well worth the investment.
2. Publishing educational blog posts
Publishing regular, educational blog content is an excellent way to improve your search engine ranking, demonstrate your industry expertise, and boost visitor engagement.
If your current website isn’t easy to publish on, regular blogging might be tricky. Luckily, platforms like ActiveAgency allow you to create beautiful, engaging articles that are easy to share.
To make sure your blog posts have the best chance of hooking your audience, you’ll also want to take advantage of integrated sales tools, like Clickable Coverage. For example, if you’re writing a post titled, “5 Ways to Reduce Injuries at Work,” you could display the Clickable Coverage graphic which highlights high-risk areas of most businesses, and also explains how having the proper insurance coverage can help.
The benefits of blogging are so wide-ranging that it’s one of the best digital marketing strategies to invest in — whether your insurance agency is new or has been around for decades.
3. Embracing email marketing, consistently
If you’ve only got time to try one digital marketing strategy, email is a smart choice. Email marketing has a median ROI of 122 percent, which is over 4 times higher than many other marketing channels, including direct mail and social media.
It’s easy to start building a mailing list by adding signup forms to your website, asking existing customers if they’d like to join, and offering free resources in return for signups.
Once you’ve got a solid mailing list, you can segment it according to customer type, and send targeted news, special offers and updates to the right customers. For example, if you’re offering a new add-on to your home insurance policyholders, you could contact clients who currently hold that policy.
Email marketing is a great way to speak to customers directly, helping you to build a strong relationship and increase conversions.
4. Experimenting with search engine advertising
Are you struggling to increase your search engine rank organically? Do you need to boost traffic right away? Search engine advertising is a powerful way to target customers who are looking for exactly what you’re offering.
Choosing the right keywords is essential, and creating dedicated landing pages is shown to increase conversions by 25 percent, on average. For example, you might pay for ads which appear when someone searches for your competitor’s agency name, and then displays your agency at the top of the list. When clicked, the visitor could be taken to your agency website talking about why they should choose you.
If you want to improve your online presence, boost customer engagement, and generate more leads, investing in digital marketing is a must. These are just four ideas to get you started.
We’ll see you online!