Managing your online marketing presence efficiently and effectively can seem like a daunting task. There are hundreds of platforms to choose from, thousands of experts telling you how to use them, and only one of you. If you feel overwhelmed, don’t. We’ve simplified the process into 5 basic steps. Here they are.
1. Define your message
This is an important step, so spend the time to get it right. Focus on what makes you different. Do you have a unique approach. Did you develop a proprietary process? Have you been in business for over thirty years? Brainstorm some ideas on what makes you special and choose one or a few to use as the basis for your message.
2. Update your website
Visitors to your website should know what you do within three seconds of getting there. How does your website stack up? If you think it may be time for an update, here are three things your updated website should have:
- Bid headline
- Lead-in paragraph
- Supplemental content
Need some inspiration? Check out this article we wrote on “3 websites that pass our 3-and-3 Test™.”
3. Generate content
The best way to get your name in front of thousands of people every month is to generate ongoing content in the form of a blog. What should you write about? Good question! Here are 5 tips to get you started:
- Document how you do a task and write a “how to” post
- Compile customer questions and answer them one-at-a-time
- Check out discussions on relevant LinkedIn Groups
- Scan newspapers/magazines for hot topics and voice your opinion
- Come up with a regular feature like “great restaurants around town”
Ideally, you want to do this a few times a week. But, start slow and work up to that goal over time. Rome wasn’t built in a day, right?
4. Share that content
So, you wrote great content. Now what? Sure, some people will stumble upon it via a Google search, and over time that number will increase if you continue to share great content. But don’t stop there. Share your blog post on Facebook, LinkedIn, Twitter, Google+ and other social platforms you’re using.
But wait, there’s more! Don’t forget to also send a quick email to your subscriber list with a link to your most recent insights and inspirations. If the information you’re sharing is good, they’ll appreciate the heads-up.
5. Evaluate the results
Have you noticed an increase in business? Is your phone ringing more than it used to? What about your web traffic? Has there been an increase in the number of visitors to your site? Are you noticing a lot of interaction on Facebook? These are just a handful of ways to evaluate the results. The key is to check in monthly and adjust your strategy as needed.
One more thing
And, don’t forget to rinse and repeat. Your business will thank you!