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Studies show that it takes only 100 milliseconds to form an impression of someone when looking at a photo of their face. So, then…

What makes a great profile photo on LinkedIn?

Smile
This is #1 on the list for a reason. Smiling increases the appearance of competence and influence. And show your teeth. That helps even more.

Look Ahead
As humans, we’re hardwired to connect with other people. Our eyes are the primary way we accomplish this. Face forward and look at the camera. Doing so increases trust and helps make a great first impression.

Dress the Part
Dressing professionally helps increase our trustworthiness. For us guys, that usually means wearing a button down shirt with optional jacket. Ties are also optional, but wear one if that best represents you. For the ladies, simply dressing professionally should do the trick.

Zoom In
Face-only close-ups boost likability. Go figure. Plus, head shots are easier to see regardless of screen size, which is especially important as smartphone usage continues to rise.

Represent
Above all else, be comfortable being you.

If you’re curious, here’s what my profile looks like on LinkedIn.

5 ways to make your LinkedIn photo great - 1

Author Jeff Teschke

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