Do you ever wish you had less time in the day? Do you feel like the world is spinning a little too slowly? Of course not! We’re all running around juggling a million priorities (work AND life, by the way) fantasizing about the day when life becomes easy. Slower. More relaxed. Full of golf and sunsets. Snap! Back to reality. Your phone just dinged with another email. And another. Ring ring. There’s the phone. Maybe something is happening on Facebook…even though you just checked 2 minutes ago. What’s for dinner tonight? You get the idea. We’re busy. Really busy. And, as a result, we have the attention span of a fruit fly. For example…
Have you ever received an email “newsletter” full of 5,000 words, 10 buttons and 5 articles to read? Do you actually read it? Probably not.
Have you ever been to a website and the homepage is so cryptic that you’re not sure if they sell widgets or wash cars? Do you click around for 5 minutes with your super-duper decoder ring trying to make sense of it? Probably not.
Have you ever seen a PowerPoint slide with 15 bullets and a font size so small it requires binoculars? Did you pay attention? Probably not.
Less is more (powerful)
The next time you’re thinking about your website, email, brochure, social posts, blog articles or communication in general, challenge yourself to make it simple. Edit it 10 times if you have to (most good writers do). Don’t hide behind meaningless words, too many bullets and jargon. Get to the point.
What’s the ONE thing you want the reader to see and understand?
It’s harder to be simple than it is to be complicated.
It’s as simple as that, isn’t it?