We live in a digital world. In one afternoon, through LinkedIn research, I’ve made more contacts in one day than I have at some trade shows. But the truth is, we are all humans and we want to connect in person. Call me crazy, but I’ve always been a fan of networking in big crowds. It may be the reason I was first to volunteer to run the cash register on Black Fridays during my retail job in high school. Or, perhaps it’s the reason I was a top cookie seller in my Girl Scout troop. Through the years, I’ve taken this love of meeting new people to a new level with my professional networking. Here are a few things I’ve learned about connecting and developing meaningful relationships.
During my 5am spin class on Monday morning, I wanted to stop pedaling during the challenging parts and just take a break. Every gasp for breath and sharp pain in my legs made me want to quit. But something deep within me kept me moving. It was a familiar feeling deep in my core. A feeling I had experienced during sports practices, studying for finals in college, and preparing for presentations during my career. Where did I develop this fire in the belly, the desire to keep pushing? Then it hit me. It’s because I am a horrible athlete.
We’re starting to think Facebook is like the weather. If you don’t like it now, just wait a few minutes and it will change! This time, they’re changing their policy around something called “like gating”. Here’s what’s happening and why it will change the way you (and we) conduct contests and giveaways moving forward.
More and more people are considering the shift from traditional advertising to social media advertising. There are many benefits. For example, you can reach a very specific audience for not a lot of money. And, unlike traditional ads, everything is trackable. You can see what’s working and what’s not. Let’s take a quick look at the biggest social network on the planet – Facebook. While it’s not rocket science to launch a paid ad on Facebook, it can still be confusing to know where to start, especially with a smaller budget. But, have no fear! You CAN leverage the massive reach of Facebook without breaking the bank. Here are a few tips. Read More
Sending email on a consistent basis is still one of the best ways to grow a business. In fact, just this week we’ve had three separate people contact us as a result of receiving our emails on a weekly basis. That’s pretty cool. Of course, part of the battle is simply getting that email to stand out in an increasingly crowded inbox. Wouldn’t it be nice if there was a formula or method to break through the noise and get noticed? Here’s what we’ve found to work in most cases. Read More
Does this sound familiar? You’re staring at a blank screen, deadline looming, wondering what to write as streams of creative and witty content flood your inbox and social news feeds. Where do those people come up with that stuff?! Here’s the secret sauce. Content calendars. Learn how to develop some kickin’ content with these simple steps, just like the pros.
We all know the old phrase. Satisfied customers tell three friends, if they’re disappointed they’ll tell even more. With blogs, social media sites, product-review pages, and more, the number of ears and eyes learning about our businesses is skyrocketing. How do we manage our reputation once someone hits the social media soapbox? It’s not as tricky as you may think if you just follow a few golden rules. Read More
Beyond the beautiful fairways and (often) frustrating hole locations, somewhere between the collared shirts and fresh-cut grass, it became obvious to me that there’s more to golf than keeping my eye on the ball and left arm straight. In fact, golf is, in many ways, a reflection of business. Here’s what I mean. Read More
Right now, we’re rocking to 92.7 WEOW FM, broadcasting live from the sunny Florida Keys. If I close my eyes, I can almost feel the ocean breezes and hear the waves crashing next to me. Reality check, though! I’m still sitting at my desk here at our Forge3 offices in rainy Lehigh Valley, PA. What’s our secret? Sonos. Read More