COVID-19 is forcing us all to think differently. It’s not business as usual. Fortunately, there are some amazing ways your insurance agency’s website can help you sell more, service better, and wow people along the way. There’s no better time than now to dive in and see what’s possible! Read More
Insurance can be a tricky thing to sell. You and I know that not all insurance is the same. There are numerous coverage options, policy types, and premiums to go with them.
If you’re like most, you spend most of your day educating prospects and proposing your suggested insurance solution. But this is tough to do via email, and it’s not always possible to sit face-to-face with every prospect to walk through the options.
This is where video proposals can change your world. Read More
Getting people to your insurance agency’s website is half the battle.
But, what happens after they get there? That’s the other half.
Ideally, you want them to stick around, learn about the agency, and ultimately feel comfy taking the next step.
Clickable Coverage is one of the most popular features of ActiveAgency.
Producers use these interactive graphics to keep insurance prospects focused on the benefits of having the right coverage rather than the cost of the policy. There are dozens of graphics in the collection already, and today we’re adding another. Raise a glass, because Nightclub and Bar is #29! 🍻 Read More
We added Video Proposals to ActiveAgency two months ago.
As a reminder, some producers like to send a short video along with their quotes and proposals. These “video proposals” can be used to explain coverage options or just put a friendly face in front of prospects. They typically show the producer on camera (webcam) and/or a recording of the screen with the policy options or proposal shown as the producer talks through it. Read More
I can’t have someone else write this post.
Trust me, some weeks I wish I could! But, I’m the host of the show. The founder of the company. My voice. The Forge3 vibe. The 5,000+ people who read these articles have come to expect me to show up in their inbox.
The same is true for your business. Only you (or someone else on the INSIDE) can truly communicate your vibe to the outside world!
I think about the conversation I had with an agency owner last week. He was asking if we could write all of his blog posts, emails and social posts.
Nope. Sorry. We’d love to, but we can’t.
I know it’s tempting to outsource everything. It’s hard to find the time. It’s too confusing to know how to do it. Whatever the reason.
But it’s YOUR job to tell YOUR story! Read More
If you call our main phone number during business hours, it rings the entire team. The idea is pretty simple. I always want a real human to say hello. Not rocket science. 🤓
Anyway, this includes me. In fact, we play a game internally and see who can answer the phone the fastest. Liz usually ends up winning (she’s probably great at Whac-A-Mole), but I manage to grab a few!
As we’ve been growing (we’re a team of 15 now), people seem surprised that I’m the one saying hello sometimes. I’ll never understand that. We’re all on the same team. There’s a saying… Read More
Once upon a time, not too long ago…
I was having a conversation with an agency principal. We just launched his new ActiveAgency website. He loved the process, results and everything else. Great!
But, then he asked me this question:
“How do we get those interactive graphic things on our site?”
😳 ← I was like this
You see, he already had them! We call it Clickable Coverage. He also had Hello Producer, Video Proposals, Notification Bars, live chat, the client portal and all of the other features in ActiveAgency.
He just didn’t know it. Read More
Clickable Coverage is an impressive and effective sales tool to help focus insurance prospects on the right coverage instead of merely looking at the cost of the policy.
We already have dozens of graphics in the collection, but today we’re adding another. Raise a glass, because Winery is #28!
Clickable Coverage is one of the best ways to get prospects to understand the value of having the right coverage. Coverage first, then premium!
Better yet, it’s beautifully integrated into our ActiveAgency website platform.
Today, we’re adding graphic #27 to the collection!
This one is for Child Care Center.