Category

Off the Cuff

Ashley's Angle - How this Millennial finds more minutes in the day

Ashley’s Angle: How this Millennial finds more minutes in the day

By Ashley's Angle, Insurance, Off the Cuff

Picture this…

My friend invited me over to her house to relax by the pool with a handful of other close friends to enjoy what was left of the summer.

I walked in, put my feet in the pool and immediately started to vent. I vented about how busy I was. How, no matter what I do, I just can’t seem to get ahead of my work.

Busy. Busy. Busy. Read More

What Amazon’s purchase of Whole Foods tells us about the insurance industry

What Amazon’s purchase of Whole Foods tells us about the insurance industry

By Inspiration, Insurance, Off the Cuff

Chances are that by now you’ve heard the big news—Amazon has purchased Whole Foods for a whopping $13.7 billion dollars. Yes… BILLION.

The deal itself was unexpected. An online retailer purchasing a grocery store chain? We definitely didn’t see that coming. But, even more unexpected is what this massive business deal taught us about our own industry—insurance. Read More

Why I love technology (the story of ispott)

Why I love technology (the story of ispott)

By Inspiration, Off the Cuff

It was 2005.

I was driving home from work, talking to my (now) wife Eileen, who was also commuting home. She just got a new cell phone. It was a flip phone (remember those?) and it had a camera on it.

She asked, “What am I going to do with this camera on my phone?”

In 2005, that was a good question.

Facebook was just getting started (they launched February 4, 2004) and Instagram surely wasn’t around (that happened in 2010).

I remember using a Motorola Q, which, for its day, was awesome. I could check email and install (crappy) apps and access (equally crappy) website-like sites (using WAP). So cool!

The iPhone wasn’t around either. It launched June 29, 2007 and completely changed how we use our mobile devices.

So, 10 years ago, having a camera on a cell phone was a novelty. Eileen’s question was a good one.

Little did I know that question would change my life. Read More

The Facebook strategy that works in 2015

The Facebook strategy that works in 2015

By Off the Cuff

A few weeks ago, Facebook shared some big changes coming to the platform starting in January 2015. In short, non-paid promotional posts you share via your business Page will reach very few of your fans. This “organic” reach has been on a steady decline for years and is now reaching the bottom.

But, this doesn’t mean that it’s time to delete your Page and go back to cold calling and buying Yellow Page ads. There’s still a ton of value that Facebook offers for most businesses. We just have to adjust the strategy a bit. Here are a few ideas. Read More

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