Email is so last decade. Or is it? The world is talking about social media this and social media that. Likes, followers and tweets dominate the headlines. Most people think, “We need to be more active on social media.” They’re not thinking, “We need to use email more.”
In fact, when most of us think of email, we think of a never-ending stream of time-sucking requests, to-do’s and priorities that we swat away like little gnats on a humid day. We’re on a constant quest for the mythical “inbox zero”, that dreamlike scenario when we have no emails in our inboxes. Keep dreaming.
But, while email certainly isn’t perfect, there is a valuable, business-building secret hiding within it. We’re building a business on it, and you can, too. Here’s how. Read More