Great companies are born out of great ideas. What sets entrepreneurs apart from others is the courage to pursue that idea, regardless of the fear or doubt that may be looming above. In celebration of entrepreneurs building their businesses and living their lives, we’ve developed a series of articles to highlight their highs, lows and everything in between. The hope is that we can inspire one more person to Forge Ahead and follow a dream.
Karl Hughes (and friends) were frustrated with the skyrocketing prices of textbooks for students. It’s a pain point for several students and can often bust the budget when it’s all said and done. Karl and his friends saw an opportunity within the higher education market and jumped on it. Things haven’t always been easy, but after some significant breakthrough moments, and an investment on the popular show Shark Tank, Packback is on its way to the top of the class. Here’s their story, so far, in Karl’s own words.