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Q&A

#ForgeAhead w/ Karl Hughes of Packback

#ForgeAhead w/ Karl Hughes of Packback

By Inspiration, Q&A

Great companies are born out of great ideas. What sets entrepreneurs apart from others is the courage to pursue that idea, regardless of the fear or doubt that may be looming above. In celebration of entrepreneurs building their businesses and living their lives, we’ve developed a series of articles to highlight their highs, lows and everything in between. The hope is that we can inspire one more person to Forge Ahead and follow a dream.

Karl Hughes (and friends) were frustrated with the skyrocketing prices of textbooks for students. It’s a pain point for several students and can often bust the budget when it’s all said and done. Karl and his friends saw an opportunity within the higher education market and jumped on it. Things haven’t always been easy, but after some significant breakthrough moments, and an investment on the popular show Shark Tank, Packback is on its way to the top of the class. Here’s their story, so far, in Karl’s own words.

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Q: Can I use Facebook ads on a shoestring budget?

Q: Can I use Facebook ads on a shoestring budget?

By Q&A, Social Media

More and more people are considering the shift from traditional advertising to social media advertising. There are many benefits. For example, you can reach a very specific audience for not a lot of money. And, unlike traditional ads, everything is trackable. You can see what’s working and what’s not. Let’s take a quick look at the biggest social network on the planet – Facebook. While it’s not rocket science to launch a paid ad on Facebook, it can still be confusing to know where to start, especially with a smaller budget. But, have no fear! You CAN leverage the massive reach of Facebook without breaking the bank. Here are a few tips. Read More

Q - How can I increase email open rates

Q: How can I increase email open rates?

By Q&A, Quick Tips, The Web

Sending email on a consistent basis is still one of the best ways to grow a business. In fact, just this week we’ve had three separate people contact us as a result of receiving our emails on a weekly basis. That’s pretty cool. Of course, part of the battle is simply getting that email to stand out in an increasingly crowded inbox. Wouldn’t it be nice if there was a formula or method to break through the noise and get noticed? Here’s what we’ve found to work in most cases. Read More

How do I change my Facebook ad budget?

How do I change my Facebook ad budget?

By Q&A, Quick Tips, Social Media

Facebook ads (and social ads in general) can be effective in reaching a very specific audience with a minimal budget. For example, our new Clickable Coverage product is for insurance professionals. In addition to traditional outreach (conferences, networking, LinkedIn, etc.), we’re running a few targeted ads. One of them is on Facebook. It’s designed to be shown to people 18 and older, in the United States, with an interest in insurance and with a job title of insurance broker or insurance sales associate. Our daily budget is set to $10. The results are quite remarkable. In the last week alone, we’ve reached 4,931 of our target audience. Of those, 287 clicked through to our website to learn more. And, the best part? We’ve only paid $52.74 and have a bunch of demos scheduled. So, our ad is working. Now, we want to increase our daily budget to maximize its effectiveness. Here’s how to do it. Read More

Q-Where-should-I-host-my-blog-on-site-or-off-site-

Q: Where should I host my blog, on-site or off-site?

By Q&A, The Web

This is a question that gets asked a lot, especially if the current website is not built on the popular WordPress platform. Since blogging has become a popular way of sharing information and expertise, not to mention that it’s great for website traffic, everyone wants to get on the bandwagon. But what if your website doesn’t have a blog option? Should your blog even be a part of your website? Or, is it better for your blog to be hosted off-site? Here’s the scoop. Read More

Q-How-do-I-get-people-interested-in-my-blog

Q: How do I get people interested in my blog?

By Q&A, The Web

Terri wrote in with this question: “I am starting a blog using our new website. What is the best way to get people interested? Asking a question? Posting something related to the season? Just curious how you started yours and how well it took off.” Great question, Terri. Here are a few tips you can incorporate right away. Read More

Q-Whens-the-best-time-to-send-marketing-emails

Q: When’s the best time to send marketing emails?

By Q&A, Quick Tips

Email marketing statistics can vary by industry and by audience. If you’re a B2B company marketing to senior level executives, your open and click rates for an email sent on Monday at 8am may be very different than if you’re a B2C company marketing to new parents. There are so many factors to consider, making it hard to pinpoint that perfect time to send an email. Read More

Does-email-marketing-really-work

Does email marketing really work?

By Q&A, The Web

If there’s one way to supercharge your marketing, it would be with ongoing content. Nothing beats sharing information and reaching out to your clients and customers on a regular schedule. How? Email. Don’t believe me? Read on and I’ll share some of our Forge3 website stats showing how effective email can be for generating traffic to your doorstep. Read More

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