COVID-19 is forcing us all to think differently. It’s not business as usual. Fortunately, there are some amazing ways your insurance agency’s website can help you sell more, service better, and wow people along the way. There’s no better time than now to dive in and see what’s possible! Read More
Insurance can be a tricky thing to sell. You and I know that not all insurance is the same. There are numerous coverage options, policy types, and premiums to go with them.
If you’re like most, you spend most of your day educating prospects and proposing your suggested insurance solution. But this is tough to do via email, and it’s not always possible to sit face-to-face with every prospect to walk through the options.
This is where video proposals can change your world. Read More
I can’t have someone else write this post.
Trust me, some weeks I wish I could! But, I’m the host of the show. The founder of the company. My voice. The Forge3 vibe. The 5,000+ people who read these articles have come to expect me to show up in their inbox.
The same is true for your business. Only you (or someone else on the INSIDE) can truly communicate your vibe to the outside world!
I think about the conversation I had with an agency owner last week. He was asking if we could write all of his blog posts, emails and social posts.
Nope. Sorry. We’d love to, but we can’t.
I know it’s tempting to outsource everything. It’s hard to find the time. It’s too confusing to know how to do it. Whatever the reason.
But it’s YOUR job to tell YOUR story! Read More
If you call our main phone number during business hours, it rings the entire team. The idea is pretty simple. I always want a real human to say hello. Not rocket science. 🤓
Anyway, this includes me. In fact, we play a game internally and see who can answer the phone the fastest. Liz usually ends up winning (she’s probably great at Whac-A-Mole), but I manage to grab a few!
As we’ve been growing (we’re a team of 15 now), people seem surprised that I’m the one saying hello sometimes. I’ll never understand that. We’re all on the same team. There’s a saying… Read More
Once upon a time, not too long ago…
I was having a conversation with an agency principal. We just launched his new ActiveAgency website. He loved the process, results and everything else. Great!
But, then he asked me this question:
“How do we get those interactive graphic things on our site?”
😳 ← I was like this
You see, he already had them! We call it Clickable Coverage. He also had Hello Producer, Video Proposals, Notification Bars, live chat, the client portal and all of the other features in ActiveAgency.
He just didn’t know it. Read More
I love technology. You should, too.
It’s the one thing we can all use to get an advantage.
It makes us more efficient. It saves us money. It allows us to reach more people.
Technology should also play a pretty big part in creating an awesome customer experience.
But, that doesn’t mean it replaces the human touch. People should always be what makes us and the experience we’re all trying to create (with the help of technology) special and memorable.
Here’s one little example… Read More
If you’ve ever seen the movie ‘The Internship’ you’d probably agree with me that Google looks like the coolest place on earth to work. Nap pods. Slides instead of stairs. In house café and dry cleaning. Team building games and challenges.
While nap pods in an insurance agency are not realistic and slides instead of stairs probably have you screaming “LIABILITY HAZARD!” there’s something to take away from this: they’re doing something right with creating a positive culture.
I can’t tell you how many articles I’ve seen about how to attract millennials. But the truth is, the changes being made in the workplace are attractive to anyone in the workforce—avocado-toast-obsessed millennials or not! So while this article may be focused on the secret to snagging a millennial’s attention, it can really be applied to attracting talent across the board.
So, without further ado, what’s it going to take to fill the gap in the insurance workforce? Read More
Well, here comes Hurricane Florence.
I don’t care if it’s a hurricane, earthquake, flood, fender bender or something else.
When bad stuff happens, it’s time for your agency to shine.
It’s also when having technology on your side is a BIG advantage. Let’s use Hurricane Florence as an example. Read More
Hey ya’ll! It’s been a while since we’ve chatted. We’ve had a busy past few months!
Our digital marketing team has been laser focused on developing and testing a killer new digital marketing offering for ActiveAgency clients.
We’re thrilled with the positive results we’ve been seeing so far, and can’t wait to share it with all of you. You can find some preliminary information on our website, but stay tuned for more to come soon!
In the meantime—as a sort of sneak peek—I wanted to share a few behind-the-scenes social media advertising trade secrets with you. Read More