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Quick Tips

If you remember your passwords, you’re doing it wrong

If you remember your passwords, you’re doing it wrong

By | Inside Forge3, Inspiration, Quick Tips, The Web

These days, everything is online. And I mean EVERYTHING. We work online, we pay our bills online and we even buy our groceries online.

Within each of these online accounts, it’s likely that there is a bunch of important (and private) information—from credit card numbers to personal and confidential data.

What’s the one element of security that stands between a hacker with bad intentions and all of that private information? Your password. So, that password better be good. And, chances are, it’s probably not. Read More

Calendly - a time-saving scheduling tool we can’t live without

Calendly: a time-saving scheduling tool we can’t live without

By | In the Office, Inside Forge3, Quick Tips, The Web

We’re always looking for new tools to make our day-to-day tasks and overall workflow a bit more efficient, and ultimately help us to save time and WOW people in the process.

Over the past few months, we’ve been trying out a new tool for scheduling, and we think it’s too good not to share.

So, without further ado… here’s what you need to know about Calendly. Read More

Why you should enable 2FA, or Two Factor Authentication, right now

Why you should enable 2FA, or Two Factor Authentication, right now

By | Inside Forge3, Quick Tips

Surprise! Your email just got hacked.

That’s right. The bad guys got in and reset your password – so you’re stuck on the outside looking in. Now what? Scary thought, isn’t it?

The bad news is that this happens more often these days.

The good news is that we have a powerful tool to fight back. It’s called Two Factor Authentication, or 2FA, and more and more services are offering it. Read More

53% of emails are opened on mobile devices

53% of emails are opened on mobile devices

By | Quick Tips, Social Media, The Web

In a study just released by email testing platform Litmus, they discovered that a majority of us (53% to be exact) now read emails on our mobile devices.

I can confirm that number in looking at our own Forge3 email statistics. Last year, we saw the tipping point when mobile usage surpassed traditional desktop usage for our weekly email blasts.

Considering that smartphones and tablets didn’t exist until a little while ago, this is pretty amazing!

Here’s what you need to know and do to embrace the changing tide of email. Read More

A quick recap of #ForgeAhead2014

A quick recap of #ForgeAhead2014

By | Quick Tips, Social Media, The Web

Last week, we held our first daylong seminar in front of a sold out crowd of business owners and go-getters. We called it #ForgeAhead2014 (because anything with a hashtag in front of it sounds cool). Since not all of you were able to make it, I wanted to share a quick recap of what we covered, complete with a bunch of links to some very slick web-based services and apps you may want to check out. Enjoy! Read More

The importance of a handshake

The importance of a handshake

By | Inspiration, Off the Cuff, Quick Tips

We live in a digital world. In one afternoon, through LinkedIn research, I’ve made more contacts in one day than I have at some trade shows. But the truth is, we are all humans and we want to connect in person. Call me crazy, but I’ve always been a fan of networking in big crowds. It may be the reason I was first to volunteer to run the cash register on Black Fridays during my retail job in high school. Or, perhaps it’s the reason I was a top cookie seller in my Girl Scout troop. Through the years, I’ve taken this love of meeting new people to a new level with my professional networking. Here are a few things I’ve learned about connecting and developing meaningful relationships.

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Q - How can I increase email open rates

Q: How can I increase email open rates?

By | Q&A, Quick Tips, The Web

Sending email on a consistent basis is still one of the best ways to grow a business. In fact, just this week we’ve had three separate people contact us as a result of receiving our emails on a weekly basis. That’s pretty cool. Of course, part of the battle is simply getting that email to stand out in an increasingly crowded inbox. Wouldn’t it be nice if there was a formula or method to break through the noise and get noticed? Here’s what we’ve found to work in most cases. Read More

Content calendars, the secret to content marketing sanity

Content calendars, the secret to content marketing sanity

By | Off the Cuff, Quick Tips, Social Media, The Web

Does this sound familiar? You’re staring at a blank screen, deadline looming, wondering what to write as streams of creative and witty content flood your inbox and social news feeds. Where do those people come up with that stuff?! Here’s the secret sauce. Content calendars. Learn how to develop some kickin’ content with these simple steps, just like the pros.

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How do I change my Facebook ad budget?

How do I change my Facebook ad budget?

By | Q&A, Quick Tips, Social Media

Facebook ads (and social ads in general) can be effective in reaching a very specific audience with a minimal budget. For example, our new Clickable Coverage product is for insurance professionals. In addition to traditional outreach (conferences, networking, LinkedIn, etc.), we’re running a few targeted ads. One of them is on Facebook. It’s designed to be shown to people 18 and older, in the United States, with an interest in insurance and with a job title of insurance broker or insurance sales associate. Our daily budget is set to $10. The results are quite remarkable. In the last week alone, we’ve reached 4,931 of our target audience. Of those, 287 clicked through to our website to learn more. And, the best part? We’ve only paid $52.74 and have a bunch of demos scheduled. So, our ad is working. Now, we want to increase our daily budget to maximize its effectiveness. Here’s how to do it. Read More

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