How insurance agencies should handle Hurricane Florence (in a digital world)

How insurance agencies should handle Hurricane Florence (in a digital world)

By | ActiveAgency, Inspiration, Off the Cuff, Quick Tips, Social Media, The Web

Well, here comes Hurricane Florence.

I don’t care if it’s a hurricane, earthquake, flood, fender bender or something else.

When bad stuff happens, it’s time for your agency to shine.

It’s also when having technology on your side is a BIG advantage. Let’s use Hurricane Florence as an example. Read More

Top 3 ways insurance agencies generate business (chart)

Top 3 ways insurance agencies generate business (chart)

By | Digital Marketing, Inspiration, Insurance, Social Media, The Web

I was looking through my photos and came across one that I thought was interesting.

We’ve attended a lot of conferences lately, but one of the more interesting things I’ve seen was a sticker chart at a Safeco booth. The idea was simple. Put a 1, 2 or 3 sticker on the board showing how the agency generates new business.

When Zack and I first arrived, it was empty. By the end of the conference, here’s what it looked like. Read More

Social media for insurance agencies

Social media for insurance agencies

By | Digital Marketing, Inspiration, Insurance, Quick Tips, Social Media

Hey ya’ll! It’s been a while since we’ve chatted. We’ve had a busy past few months!

Our digital marketing team has been laser focused on developing and testing a killer new digital marketing offering for ActiveAgency clients.

We’re thrilled with the positive results we’ve been seeing so far, and can’t wait to share it with all of you. You can find some preliminary information on our website, but stay tuned for more to come soon!

In the meantime—as a sort of sneak peek—I wanted to share a few behind-the-scenes social media advertising trade secrets with you. Read More

Ashley's Angle - New apps for insurance agencies

Ashley’s Angle: New apps for insurance agencies

By | Ashley's Angle, Insurance, Social Media

Call me cliché—but there truly is something refreshing and motivating about the new year.

Yes, I wrote a post on LinkedIn a while back about not waiting until January 1 to set goals. BUT… now that 2018 is in full swing, it’s a great time to reflect on the past year’s successes and challenges, and really think about goals you want to crush in the coming months.

Maybe you want to focus on fostering client relationships. Or, maybe your goal is to work on establishing creditability. Or—I think this is on everyone’s list at some point throughout the year—perhaps your goal is to save time.

Whatever your goals are for the new year, the following are three apps that I’ve come to love over the past few months. My guess is that they’ll come in handy as you work on your goals and resolutions! Read More

Ashley's Angle - How insurance agents can prevent the post-conference crash and turn ideas into reality

Ashley’s Angle: How insurance agents can prevent the post-conference crash and turn ideas into reality

By | Ashley's Angle, Inspiration, Insurance, Social Media

“Red Bull of Insurance: Every agent needs this conference in their life. The attendees. The staff. The speakers. All incredible. Want to get pumped up about the insurance industry again? Sign up for 2018 now and don’t miss out again.”

That was my review of Agency Nation’s 2017 Elevate conference this year. I affectionately dubbed this conference the “Red Bull of Insurance.”

It was eye opening. It was informative. It got my heart racing. It was a blast. And most of all—it got me fired up and motivated to get back to the office and make moves. Read More

How to generate leads with the help of social media

How to generate leads with the help of social media

By | Inside Forge3, Insurance, Social Media

Over the past few weeks, we’ve broken down social media and how it can be used successfully within the insurance industry.

In case you missed it, here’s a recap: In part one, we learned about the value of social media for insurance agencies. Then, in part two, we touched on how to harness the true power of social media through the use of targeted social ads.

Now that we know the power of very targeted social advertising, let’s round out this three-part series by discussing how social ads can be used as a lead generation tool. Read More

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