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Some things you just can't outsource

Some things you just can’t outsource

By ActiveAgency, Digital Marketing, In the Office, Inside Forge3, Inspiration, Insurance, Off the Cuff, Quick Tips, Social Media, The Web

I can’t have someone else write this post.

Trust me, some weeks I wish I could! But, I’m the host of the show. The founder of the company. My voice. The Forge3 vibe. The 5,000+ people who read these articles have come to expect me to show up in their inbox.

The same is true for your business. Only you (or someone else on the INSIDE) can truly communicate your vibe to the outside world!

I think about the conversation I had with an agency owner last week. He was asking if we could write all of his blog posts, emails and social posts.

Nope. Sorry. We’d love to, but we can’t.

I know it’s tempting to outsource everything. It’s hard to find the time. It’s too confusing to know how to do it. Whatever the reason.

But it’s YOUR job to tell YOUR story! Read More

Why I will always answer the phone

Why I will always answer the phone

By ActiveAgency, Digital Marketing, Insurance, Quick Tips, Social Media, The Web

If you call our main phone number during business hours, it rings the entire team. The idea is pretty simple. I always want a real human to say hello. Not rocket science. 🤓

Anyway, this includes me. In fact, we play a game internally and see who can answer the phone the fastest. Liz usually ends up winning (she’s probably great at Whac-A-Mole), but I manage to grab a few!

As we’ve been growing (we’re a team of 15 now), people seem surprised that I’m the one saying hello sometimes. I’ll never understand that. We’re all on the same team. There’s a saying… Read More

10 ways to use your insurance agency website to drive sales and wow clients (6 videos)

10 ways to use your insurance agency website to drive sales and wow clients (6 videos)

By ActiveAgency, Digital Marketing, Insurance, Quick Tips, Social Media, The Web

Once upon a time, not too long ago…

I was having a conversation with an agency principal. We just launched his new ActiveAgency website. He loved the process, results and everything else. Great!

But, then he asked me this question:

“How do we get those interactive graphic things on our site?”

😳 ← I was like this

You see, he already had them! We call it Clickable Coverage. He also had Hello Producer, Video Proposals, Notification Bars, live chat, the client portal and all of the other features in ActiveAgency.

He just didn’t know it. Read More

How insurance agencies should handle Hurricane Florence (in a digital world)

How insurance agencies should handle Hurricane Florence (in a digital world)

By ActiveAgency, Inspiration, Off the Cuff, Quick Tips, Social Media, The Web

Well, here comes Hurricane Florence.

I don’t care if it’s a hurricane, earthquake, flood, fender bender or something else.

When bad stuff happens, it’s time for your agency to shine.

It’s also when having technology on your side is a BIG advantage. Let’s use Hurricane Florence as an example. Read More

Top 3 ways insurance agencies generate business (chart)

Top 3 ways insurance agencies generate business (chart)

By Digital Marketing, Inspiration, Insurance, Social Media, The Web

I was looking through my photos and came across one that I thought was interesting.

We’ve attended a lot of conferences lately, but one of the more interesting things I’ve seen was a sticker chart at a Safeco booth. The idea was simple. Put a 1, 2 or 3 sticker on the board showing how the agency generates new business.

When Zack and I first arrived, it was empty. By the end of the conference, here’s what it looked like. Read More

Social media for insurance agencies

Social media for insurance agencies

By Digital Marketing, Inspiration, Insurance, Quick Tips, Social Media

Hey ya’ll! It’s been a while since we’ve chatted. We’ve had a busy past few months!

Our digital marketing team has been laser focused on developing and testing a killer new digital marketing offering for ActiveAgency clients.

We’re thrilled with the positive results we’ve been seeing so far, and can’t wait to share it with all of you. You can find some preliminary information on our website, but stay tuned for more to come soon!

In the meantime—as a sort of sneak peek—I wanted to share a few behind-the-scenes social media advertising trade secrets with you. Read More

Ashley's Angle - New apps for insurance agencies

Ashley’s Angle: New apps for insurance agencies

By Ashley's Angle, Insurance, Social Media

Call me cliché—but there truly is something refreshing and motivating about the new year.

Yes, I wrote a post on LinkedIn a while back about not waiting until January 1 to set goals. BUT… now that 2018 is in full swing, it’s a great time to reflect on the past year’s successes and challenges, and really think about goals you want to crush in the coming months.

Maybe you want to focus on fostering client relationships. Or, maybe your goal is to work on establishing creditability. Or—I think this is on everyone’s list at some point throughout the year—perhaps your goal is to save time.

Whatever your goals are for the new year, the following are three apps that I’ve come to love over the past few months. My guess is that they’ll come in handy as you work on your goals and resolutions! Read More