More and more people are considering the shift from traditional advertising to social media advertising. There are many benefits. For example, you can reach a very specific audience for not a lot of money. And, unlike traditional ads, everything is trackable. You can see what’s working and what’s not. Let’s take a quick look at the biggest social network on the planet – Facebook. While it’s not rocket science to launch a paid ad on Facebook, it can still be confusing to know where to start, especially with a smaller budget. But, have no fear! You CAN leverage the massive reach of Facebook without breaking the bank. Here are a few tips. Read More
Does this sound familiar? You’re staring at a blank screen, deadline looming, wondering what to write as streams of creative and witty content flood your inbox and social news feeds. Where do those people come up with that stuff?! Here’s the secret sauce. Content calendars. Learn how to develop some kickin’ content with these simple steps, just like the pros.
Facebook ads (and social ads in general) can be effective in reaching a very specific audience with a minimal budget. For example, our new Clickable Coverage product is for insurance professionals. In addition to traditional outreach (conferences, networking, LinkedIn, etc.), we’re running a few targeted ads. One of them is on Facebook. It’s designed to be shown to people 18 and older, in the United States, with an interest in insurance and with a job title of insurance broker or insurance sales associate. Our daily budget is set to $10. The results are quite remarkable. In the last week alone, we’ve reached 4,931 of our target audience. Of those, 287 clicked through to our website to learn more. And, the best part? We’ve only paid $52.74 and have a bunch of demos scheduled. So, our ad is working. Now, we want to increase our daily budget to maximize its effectiveness. Here’s how to do it. Read More
We all know the old phrase. Satisfied customers tell three friends, if they’re disappointed they’ll tell even more. With blogs, social media sites, product-review pages, and more, the number of ears and eyes learning about our businesses is skyrocketing. How do we manage our reputation once someone hits the social media soapbox? It’s not as tricky as you may think if you just follow a few golden rules. Read More
As attention spans get shorter and the online landscape gets more crowded, we’re all competing to be seen and heard. But how? One of the best ways to break through is to share what you know in a visual way. That’s why infographics are all the rage. Content is shareable, visual and easy to understand. Case in point. We used infogr.am, a free web service, to create a great little infographic based on a recent LinkedIn training program we conducted. Let’s take a look. Read More
It’s happened to all of us. You make a quick edit to your LinkedIn profile, and suddenly all of your connections are reacting to the update. Then you think to yourself, “I didn’t realize that everyone would see that update!” Good news! There is a way to control who sees when you make updates to your skills, employment, and other crucial information. Read More
It was the selfie seen ‘round the world after Ellen Degeneres gathered the perfect range of celebrities for her famous tweet from the Oscars. On Sunday evening, Twitter released an apology for the 20-minute service disruption (the tweet has now been retweeted a record-breaking 3 million+ times). We may not all have celebrity status or the red carpet to ensure viral content, but there are a few marketing tips we could all learn from the stunt.
With an increase in demand for Facebook ads, the company has responded by increasing the options for specific audience segments. There is even a handy little meter that illustrates how narrow you have made your audience. Here are a few of the more interesting additions.
You probably haven’t heard of If This Then That (IFTTT), right? Well, if you’re looking for some time-saving shortcuts using the web, IFTTT is an awesome and really powerful tool you should check out. Seriously, it’s one of those applications that once you set it up, you’ll wonder why you didn’t do it sooner. Sure, it’s a little geeky, but anyone can figure it out after a little experimentation.