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The Web

Some things you just can't outsource

Some things you just can’t outsource

By | ActiveAgency, Digital Marketing, In the Office, Inside Forge3, Inspiration, Insurance, Off the Cuff, Quick Tips, Social Media, The Web

I can’t have someone else write this post.

Trust me, some weeks I wish I could! But, I’m the host of the show. The founder of the company. My voice. The Forge3 vibe. The 5,000+ people who read these articles have come to expect me to show up in their inbox.

The same is true for your business. Only you (or someone else on the INSIDE) can truly communicate your vibe to the outside world!

I think about the conversation I had with an agency owner last week. He was asking if we could write all of his blog posts, emails and social posts.

Nope. Sorry. We’d love to, but we can’t.

I know it’s tempting to outsource everything. It’s hard to find the time. It’s too confusing to know how to do it. Whatever the reason.

But it’s YOUR job to tell YOUR story! Read More

Why I will always answer the phone

Why I will always answer the phone

By | ActiveAgency, Digital Marketing, Insurance, Quick Tips, Social Media, The Web

If you call our main phone number during business hours, it rings the entire team. The idea is pretty simple. I always want a real human to say hello. Not rocket science. ūü§ď

Anyway, this includes me. In fact, we play a game internally and see who can answer the phone the fastest. Liz usually ends up winning (she’s probably great at Whac-A-Mole), but I manage to grab a few!

As we’ve been growing (we’re a team of 15 now), people seem surprised that I’m the one saying hello sometimes. I’ll never understand that. We’re all on the same team. There’s a saying… Read More

10 ways to use your insurance agency website to drive sales and wow clients (6 videos)

10 ways to use your insurance agency website to drive sales and wow clients (6 videos)

By | ActiveAgency, Digital Marketing, Insurance, Quick Tips, Social Media, The Web

Once upon a time, not too long ago…

I was having a conversation with an agency principal. We just launched his new ActiveAgency website. He loved the process, results and everything else. Great!

But, then he asked me this question:

“How do we get those interactive graphic things on our site?”

ūüė≥¬†‚Üź I was like this

You see, he already had them! We call it Clickable Coverage. He also had Hello Producer, Video Proposals, Notification Bars, live chat, the client portal and all of the other features in ActiveAgency.

He just didn’t know it. Read More

How insurance agencies should handle Hurricane Florence (in a digital world)

How insurance agencies should handle Hurricane Florence (in a digital world)

By | ActiveAgency, Inspiration, Off the Cuff, Quick Tips, Social Media, The Web

Well, here comes Hurricane Florence.

I don’t care if it’s a¬†hurricane,¬†earthquake, flood, fender bender or¬†something else.

When bad stuff happens,¬†it’s time for your agency¬†to shine.

It’s¬†also when having technology on your side is a BIG advantage. Let’s use Hurricane Florence as an example. Read More

Top 3 ways insurance agencies generate business (chart)

Top 3 ways insurance agencies generate business (chart)

By | Digital Marketing, Inspiration, Insurance, Social Media, The Web

I was looking through my photos and came across one that I thought was interesting.

We’ve attended a lot of conferences lately, but one of the more interesting things I’ve seen was a sticker chart at a Safeco booth. The idea was simple. Put a 1, 2 or 3 sticker on the board showing how the agency¬†generates new business.

When Zack and I first arrived, it was empty. By the end of the conference, here’s what it looked like. Read More

Ashley's Angle - Fitzsimmons Insurance Agency's perspective on ActiveAgency (from the client's view)

Ashley’s Angle: Fitzsimmons Insurance Agency’s perspective on ActiveAgency (from the client’s view)

By | ActiveAgency, Ashley's Angle, Digital Marketing, Insurance, The Web
Let me preface this with: Forge3 had nothing to do with me wanting to write this article. I’m known to write about things I feel passionate about. It just so happens that this month, I’m feeling passionate about Forge3.

So, I’m going to give you a behind-the-scenes, exclusive look at what it takes for an insurance agency to get up and running on the ActiveAgency website platform. It’s a lot simpler than you might think! Read More

Insurance agency SEO has never been easier (65+ new pages added to ActiveAgency w: Clickable Coverage!)

Insurance agency SEO has never been easier (65+ new pages added to ActiveAgency w/ Clickable Coverage!)

By | Inside Forge3, Insurance, The Web

Reputation. It’s the one word I use most often with our Forge3 team.

To me, there’s nothing more important than maintaining our reputation in the industry. It’s taken 14 years to build, person-by-person, and it’s our #1 focus in everything that we do.

Reputation is more than a product or service. It’s more than great customer service. It’s more than being fast to respond to calls and emails. It’s more because it’s all of that.

I’ve seen many in our industry launch, grow, become complacent and die. They lose their mojo. They stop innovating. Service suffers. And, often times, their clients come to us as the beacon on the hill.¬†Astonishing, isn’t it? ;) Read More

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