A few years ago, we created Clickable Coverage – a visual way to educate prospects on the value of having the right insurance coverage.
Since then, we’ve seen some remarkable results. For example, we’ve seen people spend 6 minutes and 20 seconds on average exploring the graphics (and learning about insurance).
We’ve also heard from producers who have successfully entered new markets with the help of Clickable Coverage. Some even use it as an internal training tool to learn about various businesses before they visit them.
Others simply use it because it’s a unique and effective way to differentiate the agency while also taking the focus away from the cost of the policy.
We started with cartoons
We created our first 20 graphics as illustrations, like the ones you’ll find here:
Let’s take a closer look. For example, here’s the one for Restaurant.
A sneak peek at the new graphics
The cartoon illustrations have worked well, but it’s time to take it to the next level.
We wanted them to look more professional. More realistic. More impressive.
So, we’re re-designing ALL of the graphics. Here’s a sneak peek at the new Restaurant graphic.
Quite the difference, isn’t it? Here are a few more.
Here’s the current Business graphic.
…and here’s the new Business graphic.
On the personal lines side, here’s the current Home graphic.
…and here’s the new Home graphic.
And, finally, here’s the current Auto graphic.
…and here’s the new Auto graphic.
All of these and more, coming soon to ActiveAgency
In the meantime, we’d love to know what you think.