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Usually, I practice what we preach (and preach what we practice). Today, I didn’t.

Hence, I’m sitting at my computer, staring at a blank screen trying to come up with something interesting to share with you. All I see is a blinking cursor.

Blink. Blink. Blink.

And, to add to the fun, it’s 4:38PM and I need to leave early today.

The irony isn’t lost on me. The article that you’re now reading is about nothing, or, more specifically, about having nothing to write. Why? Because I dropped the ball. Other stuff got in the way this week.

It’s OK. Let’s create a life lesson out of it, shall we?

More about nothing

There are so many benefits of sharing content, providing value and building trust with people. True relationship building is a lost art these days. If you do it, it really is powerful. Case in point, remember this article?

But, it only works if it becomes part of the business. A process. A workflow. Part of the calendar. Consistently.

For us, it usually is. This week, it was not. You know the drill. Other priorities pop up. Things happen and time ticks by.

The important part isn’t that we skipped a beat this week, but rather that we get back on track. And we will. This ain’t our first rodeo.

By the way, it’s no wonder people give up on this stuff after a few months. They don’t see immediate value (that comes after time) and they drive themselves nuts with these content “fire drills”. It’s a surefire way to go insane (which I certainly don’t need any help with!).

Nothing to see here

Maybe I should re-read my colleague Marissa’s article titled Content calendars, the secret to content marketing sanity.

I’ll have to do that later, though. Times up. Gotta run.

Lesson learned.

Author Jeff Teschke

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