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Does social media really work for businesses?

By March 9, 2011 February 4th, 2019 8 Comments

I’ve been doing a lot of public speaking these days. Most of it has been on social media. Businesses are captivated by it. But, the first question is usually, “Does social media really work for businesses?” The answer may surprise you.

There’s a lot of confusion around social media. Most businesses still think that Facebook is personal and Twitter is all about sharing what you had for lunch today. While that does represent some of what social media is all about, it’s far from the whole picture.

If you’ve heard me talk about social media, you already know that it’s perfect for engaging and building relationships with your audience. Think of it as a networking event. You mingle, talk with people and hand out your business card (in that order!). Social media simply takes it to the next level and allows you to reach millions from the comfort of your desk.

The proof is in the pudding. Here are a few quick examples from our use of social media over the past few weeks.

15 minutes to national exposure

You may have read this article I wrote about the great customer service I experienced when changing hair salons. It took 15 minutes to write. Afterward, I posted the link to the salon’s Facebook page and sent a quick Tweet via Twitter.

A few days later, the public relations person from the salon called thanking me for the positive review and asked if she should distribute the article within an industry publication. And, just like that, the Forge3 name and website link was distributed nationally.  Thank you social media.

The funny part of this story is that everyone at the salon now knows me as “the guy that wrote the article.” In fact, the last time I got my hair cut, Patrick (the owner) came out to personally thank me and offered his photography skills for some head shots I need for upcoming Forge3 promotions.

And, guess how we discovered the salon in the first place. That’s right. Social media. My wife, Eileen, asked her friends on Facebook where to go. A bunch recommended this place.

Tweeting to a partnership

A few weeks ago, I was exploring different webinar platforms. To help with the decision, I searched Twitter for informal user reviews and feedback on the various options and ended up meeting James. Based on my “conversation” with him on Twitter, I ended up choosing GoToWebinar.

However, perhaps more importantly, James discovered Forge3. We’re now working on ways to collaborate to take it to the next level. Thank you social media.

The bottom line

Those are just two quick examples. I have a bunch more. But, to answer the question, “Does social media really work for businesses?” Absolutely! There are A LOT of people using social media RIGHT NOW. They represent your clients, prospects and partners. If you’re not there, you’re missing a HUGE opportunity to connect with them.

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