This week, I had a conversation with someone about email.
Boring, old fashioned, not-as-sexy-as-social-media (and the other stuff) email.
People don’t seem to understand the value of it.
Truth is, email marketing is the king of the hill with a 3800% ROI and $38 for every $1 spent. Shocker, right?
70 fascinating email marketing stats
Our friends at Campaign Monitor (the platform we use to send marketing emails for us and our clients), compiled a great list of 70 email marketing stats.
Here are a few of our favorites…
About 53% of emails are opened on mobile devices.
Though the number of new Internet users is growing at less than 10% per year, the number of new smartphone subscribers is growing at a 20%+ rate.
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
Email marketing drives more conversions than any other marketing channel, including search and social.
Most of us have a love-hate relationship with email.
We get too much. We spend too much time in it. In many ways, email is broken.
However, email is still the #1 tool we have for building relationships online.