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Email is dead, long live email

This week, I had a conversation with someone about email.

Boring, old fashioned, not-as-sexy-as-social-media (and the other stuff) email.

People don’t seem to understand the value of it.

Truth is, email marketing is the king of the hill with a 3800% ROI and $38 for every $1 spent. Shocker, right?

70 fascinating email marketing stats

Our friends at Campaign Monitor (the platform we use to send marketing emails for us and our clients), compiled a great list of 70 email marketing stats.

Here are a few of our favorites…

About 53% of emails are opened on mobile devices.

Though the number of new Internet users is growing at less than 10% per year, the number of new smartphone subscribers is growing at a 20%+ rate.

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

72% people prefer to receive promotional content through email, compared to 17% who prefer social media.

Email marketing drives more conversions than any other marketing channel, including search and social.


The takeaway

Most of us have a love-hate relationship with email.

We get too much. We spend too much time in it. In many ways, email is broken.

However, email is still the #1 tool we have for building relationships online.