LinkedIn is a powerful, but sometimes underutilized, business tool. It’s powerful because nearly half of LinkedIn members are decision makers. It’s underutilized because most people treat it like an online job board where they store their resumé and nothing more. Here’s how you can get more connections on LinkedIn with one simple change in your approach.
Who are you again?
One mistake that most people make on LinkedIn is in how they invite someone to connect with them. Here’s an example of the message most people send:
You’ve likely seen this generic note provided by LinkedIn as an example of what to send when connecting with someone. But, LinkedIn also tells you to include a personal note. So, do that and stand out from the rest!
Personalize your LinkedIn invitations
The advice here is simple. When possible, spend a few more seconds and write a short, personalized note when sending your invitations to connect with others. It might looks something like this:
Although this seems like such a simple suggestion, most of the time it’s not done. So, make an impact and be different!
Taking a few seconds to personalize your message makes you stand out and can improve your success on LinkedIn. You’ll make a great first impression and remind people why they should connect with you.
Think about it. If you only met someone one time at a big networking event, they may not remember you. Give them a personalized reminder when sending your connection request to jog their memory and start building your relationship with them the right way.
There is one exception, however. Sometimes, LinkedIn doesn’t allow you to personalize your invitation. This usually happens when LinkedIn gives you a list of people you may know along with a “Connect” button. It can also happen within the LinkedIn mobile app. Don’t let that get you down, though. Personalize your message when you can.