In February 2014, LinkedIn began allowing all of us mere mortals to write articles on their publishing platform. Now, on a weekly basis, LinkedIn members are publishing an average of 40,000 posts. Wow! So, as we like to do, we’ve been experimenting with it the last few months (here’s a sample) and have been quite surprised at the results. Here’s what we learned and how you can benefit from posting your own articles on LinkedIn.
First things first
Publishing on LinkedIn is a bit like writing a blog on your own website or an article for a magazine. It’s typically longer form (more than a simple status post) and usually includes insight, opinion, facts, inspiration or generally whatever you feel like writing about.
What’s on your mind?
We found that creative and inspirational articles tend to perform best. But, the sky’s the limit. Think about what you want to share and start writing.
By the way, if you have a blog on your website, that’s a great place to start. In fact, my 50 years from now article came directly from the Forge3 blog. I wrote it a while ago and simply copied and pasted it into LinkedIn. It took 60 seconds.
See what happens
Given LinkedIn’s massive reach in the business world, your article now has a chance of getting in front of people that you otherwise couldn’t. That’s the fun part. After you publish your article you’ll begin seeing the stats roll in.
Join the conversation
See who “likes” and comments on your article and engage with them. You can reply back in the comments (like I did below), connect with them formally on LinkedIn or otherwise just admire the impact you’re having on other people!
Reaching out and taking names
What’s impressed me the most about publishing on LinkedIn is the reach that we now have.
I spent 60 seconds reposting my 50 years from now article from the Forge3 blog. Now, it has new life on LinkedIn and I continue to see the stats increase on LinkedIn and on the Forge3 website (I included a small link at the end of the article linking to our website).
We often say that social media is about being “visible” and “viable” to your target audience. When you publish on LinkedIn, that’s exactly what you’re doing.
If you want to see what my article looks like on LinkedIn, here’s the link:
Have you tried it yet? If so, I’d love to hear what you think below.