I’ve been on the road quite a bit lately delivering our training programs.

At one of them, someone got up and asked this question…

I want us to use Facebook more. How do we do that?

To be honest, this isn’t the first time I’ve heard this question. In fact, I’ve heard it so much that I came up with an analogy to prove that the question is a bit silly.

What if I came to you, shook your hand and said…

My name is Jeff. I want to use a hammer more. How do I do that?

First, you’d think I’m nuts. Second, you’d likely ask me WHY I wanted to use a hammer more.

The WHY is the important part.

If I wanted to build a house, perhaps it makes sense.

If I wanted to travel the world and learn another language, it wouldn’t.

Squirrel! (watch the video)

It’s far too easy for us to get mesmerized by shiny new things. Technology and digital marketing are full of them. And, after reading articles from “experts” saying how great Snapchat (or whatever platform or gizmo) is, it’s even more tempting.

All of that is fine once we have the core pieces in place. There are so many great, proven options that work very well. Why skip those for the “next greatest thing?”

Perhaps you need a screwdriver instead.

Author Jeff Teschke

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