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Insurance agency website SEO in 2018, and what's coming to ActiveAgency

We made it! Welcome to 2018, the best year yet.

I’m not big on new year’s resolutions, but we did get a Peloton bike for Christmas. It’s pretty slick. It has a big touchscreen attached to it where you can stream live or recorded spin classes. If you have one, look me up. I’m pmjeff. Game on!

Anyway, on this morning’s ride, Jess King, one of the spin instructors, said,

“Put in the work when no one is watching.”

So true. Successful people are not lucky. There’s no such thing as overnight success. It takes time, patience and pure-grit hustle. Such is the case with SEO.


Search Engine Optimization (SEO) is always a hot topic. Where does your website show up when people search for what you do? Is it at the top? Middle? Last page?

There are two high-level pieces of SEO, optimization and reporting.


First, you need to identify the terms your prospects will type into Google and then get those keywords into your website content as much as possible. Content is king here. Ideally, you should have pages dedicated to each of the keywords. These are called “cornerstone” pages. ActiveAgency includes new built-in pages (more on this below) and tools to handle all of this.


Then, you wait. SEO takes time. And, it’s always changing. Google needs to find the pages, index them and figure out where to rank them when people search for what you do. The best way to understand what’s going on is to have reporting in place. Here’s an example of an ActiveAgency report for an agency located in Danville, PA.

Insurance agency website SEO in 2018, and what's coming to ActiveAgency - 1NOTE: What’s interesting about this report is that it’s for a scratch agency. Notice how there was ZERO visibility in October. That’s because they didn’t have a website. After we launched their new ActiveAgency website, notice the drastic improvement over the last few months. That’s what it’s all about.

What’s coming to ActiveAgency

Throughout 2017, we’ve been quietly making improvements to the entire ActiveAgency website platform. One of the most significant updates is related to SEO.

Given that SEO is largely affected by having top-notch quality content on your website, we created all-new, keyword-rich pages for personal lines, commercial lines and employee benefits. That’s over 40 new pages built in to ActiveAgency!

Insurance agency website SEO in 2018, and what's coming to ActiveAgency - 2Tap the screenshot above to check out the page on the Lehigh Agency website.

Some cool things to point out.

  • First, Clickable Coverage is beautifully integrated.
  • You’ll also notice the SEO optimization in full effect – from the main heading all the way to the bottom of the page.
  • And, the “quote request” form is perfectly integrated. No clicking required. Simple. Effective. Powerful.

LIVE Webinar: Wednesday, January 24th @ 1PM ET

If you’d like to learn more about SEO in 2018, Emily Burns and I will be doing a quick, 30-minute webinar. All are welcome. Check out the details and register to join us!