I’ve always wanted to try this. Does having a personalized license plate help with exposure? Do people see the plate and use their smartphones to see what it’s all about? There’s only one way to find out.
Last week, I received my very own “FORGE3” plate in the mail and installed it. And, I must say, I like it – although I may be a bit biased! :)
The assumption here in the office is that having the plate installed will likely NOT increase traffic to our website. However, in theory, it could. People might see “FORGE3” and Google it on their smartphones – hopefully at a stoplight and not while driving. Safety first!
So, using Google Analytics and our Inside the NumbersTM reporting, we’ll wait a month and see if there’s a noticeable increase in mobile traffic to our website. If there is, it could be because of the plate.
Will it work?
What do you think? Will we get more people checking out forge3.com because of the plate?
Time will tell. Stay tuned!
UPDATE: The results are in! See them here.