The Forge3 Blog

We preach what we practice

Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄


The trouble with technology

By | Off the Cuff, Social Media, The Web

Just the other day, a friend called wanting to talk about her latest business idea for an online health site and wellness store. As with any new business venture, the conversation quickly turned to the ever-increasing list of technologies needed to launch a business that looks “real” to the outside world. Company name. Logo. Domain name. Email addresses. Website. Blog. Social media. The list goes on. Read More


25 ways to come up with great content for your blog

By | In the Office, Quick Tips, Social Media

Blogging consistently is one of the best ways to build relationships online. And, as an added bonus, it helps your site show up higher in Google. But, what are you supposed to write about on a monthly, or even weekly basis? That’s the number one question we get from most businesses we talk to. And, it’s a great question. Here are a few ideas to inspire you! Read More


From bad to good, my experience at the W Washington D.C.

By | Inspiration, Off the Cuff

I’m always on the lookout for examples of businesses doing things right. Ones that go above and beyond and leave a lasting impression. It’s inspiring to see. There are so many little lessons to be learned from watching others do good (and bad). So, I wanted to share a recent experience my wife and I had at the W Washington D.C. It didn’t start well. But, more importantly, it ended well. How? Here’s a short story on how they went above and beyond to turn a bad experience into a good one. Read More


Shh… What NOT to share on Facebook

By | Social Media

Let’s face it. We all like a little attention. We want our opinions heard, our accomplishments cheered, and our adventures (even if they’re not so adventurous) envied. The good news? We now have many social platforms where attention comes easy. The bad news? Sometimes we share a teeny bit too much. Here are a few things NOT to share. Read More


Top 10 mobile apps to help run and grow your business

By | In the Office, Quick Tips

If you’re running a business, or a department, your smartphone is probably your best companion when you’re on the go. It is for us, and research shows that we’re not alone. Actually, U.S. consumers spend an average of 2 hours and 38 minutes per day on smartphones and tablets. 80% of that time is spent inside apps. That’s why we came up with a list of 10 mobile apps to help run and grow your business when you’re away from the office. Here they are! Read More


Social media will not fix your business

By | Off the Cuff, Social Media

I get it. Social media is sexy. Everyone’s talking about it. Twitter “hashtags” are on the news and “Like us on Facebook” graphics are on every brochure. In fact, there’s probably even a “social media expert” on stage somewhere showing people how to tweet as you read this article. But let’s take a step back. What is social media really, and what role should it play at your company? How important is it? Read More


Q: Where should I host my blog, on-site or off-site?

By | Q&A, The Web

This is a question that gets asked a lot, especially if the current website is not built on the popular WordPress platform. Since blogging has become a popular way of sharing information and expertise, not to mention that it’s great for website traffic, everyone wants to get on the bandwagon. But what if your website doesn’t have a blog option? Should your blog even be a part of your website? Or, is it better for your blog to be hosted off-site? Here’s the scoop. Read More


It’s not one thing

By | Inspiration, Off the Cuff

We were talking with a business a little while ago about their tagline. They were completely hung up on it. We brainstormed a bunch of options together, but they couldn’t find one that everyone liked. Weeks passed. Months passed. Today, they’re still stuck. How important is a tagline? Or your logo? Or your website? Or any other piece of the puzzle? It’s not one thing. It’s the collection of ALL things that make you who you are. Read More

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