You may have heard that #hashtags are a pretty big deal these days. They show up everywhere â from TV shows, the news, to print ads. Twitter, Instagram, Pinterest, and Google+ have had them for a while, and now Facebook is getting into the game. Hereâs why. Read More
If you’re running a business, or a department, your smartphone is probably your best companion when you’re on the go. It is for us, and research shows that we’re not alone. Actually, U.S. consumers spend an average of 2 hours and 38 minutes per day on smartphones and tablets. 80% of that time is spent inside apps. That’s why we came up with a list of 10 mobile apps to help run and grow your business when you’re away from the office. Here they are! Read More
It’s time to play Junk or Not Junk! Take a look at the scan below. What do you think? Should we respond to this or toss it in the trash? Read More
A little while back, I told you about a little experiment I was doing with my license plate. Does having a personalized license plate help with exposure? Do people see the plate and use their smartphones to see what itâs all about? That’s what I wanted to find out. Here are the results. Read More
LinkedIn has a powerful feature that most people don’t know about. It’s a little gem that is tucked away on LinkedIn’s “Advanced Search” page. Here are three reasons you want to start using LinkedIn’s “Saved Searches” feature today! Read More
I get it. Social media is sexy. Everyoneâs talking about it. Twitter âhashtagsâ are on the news and âLike us on Facebookâ graphics are on every brochure. In fact, thereâs probably even a âsocial media expertâ on stage somewhere showing people how to tweet as you read this article. But letâs take a step back. What is social media really, and what role should it play at your company? How important is it? Read More
This is a question that gets asked a lot, especially if the current website is not built on the popular WordPress platform. Since blogging has become a popular way of sharing information and expertise, not to mention that itâs great for website traffic, everyone wants to get on the bandwagon. But what if your website doesn’t have a blog option? Should your blog even be a part of your website? Or, is it better for your blog to be hosted off-site? Hereâs the scoop. Read More
We were talking with a business a little while ago about their tagline. They were completely hung up on it. We brainstormed a bunch of options together, but they couldn’t find one that everyone liked. Weeks passed. Months passed. Today, they’re still stuck. How important is a tagline? Or your logo? Or your website? Or any other piece of the puzzle? It’s not one thing. It’s the collection of ALL things that make you who you are. Read More
Writing great content sometimes requires a bit of legwork. Sure, you know what you know, but you can make a stronger case for it if you back it up with some solid data. The web is great for that, but it can become overwhelming sorting through hundreds of pages just to find that one reputable site. Wouldn’t it be great if there was a better option? There is! It’s another great product brought to you by Google. Here’s where to find it. Read More
Forge3 was founded in 2004 – almost nine years ago. Has it always been smooth sailing? Heck no! Not even close. If you own a small business, you know exactly what I mean. There are days that you’re on top of the world. There are also days when it feels like the world is against you and nothing you do is working out. We fall down a lot. We get bruised and battered. That’s not important. What IS important is that we get back up – just like my little girl who’s learning to take her first steps. Read More
Terri wrote in with this question: “I am starting a blog using our new website. What is the best way to get people interested? Asking a question? Posting something related to the season? Just curious how you started yours and how well it took off.” Great question, Terri. Here are a few tips you can incorporate right away. Read More
This past week, syndicated talk show host John Aberle invited me on his Life Unedited show. We spent an hour talking about work, life, the challenges of being an entrepreneur and how social media played a critical role in the Boston Marathon bombings. If you listen to just ONE thing from me this year, THIS should be it. I’d love to know what you think. Read More
LinkedIn is a powerful, but sometimes underutilized, business tool. Itâs powerful because nearly half of LinkedIn members are decision makers. Itâs underutilized because most people treat it like an online job board where they store their resumĂ© and nothing more. Here’s how you can get more connections on LinkedIn with one simple change in your approach. Read More
I’ve always wanted to try this. Does having a personalized license plate help with exposure? Do people see the plate and use their smartphones to see what it’s all about? There’s only one way to find out. Read More
Bill wrote in with this question: “Iâve got some serious concerns about whoâs âfriendingâ our Facebook page. For example, what are the potential motives of us being linked to an element that appears to have nothing to do with our business? Can they hijack our brand? Should we de-activate our Facebook page?” Great question, Bill. Here are some of our thoughts. Read More
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