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The Forge3 Blog

We Preach What We Practice

Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄


Social media will not fix your business

By Off the Cuff, Social Media

I get it. Social media is sexy. Everyone’s talking about it. Twitter “hashtags” are on the news and “Like us on Facebook” graphics are on every brochure. In fact, there’s probably even a “social media expert” on stage somewhere showing people how to tweet as you read this article. But let’s take a step back. What is social media really, and what role should it play at your company? How important is it? Read More


Q: Where should I host my blog, on-site or off-site?

By Q&A, The Web

This is a question that gets asked a lot, especially if the current website is not built on the popular WordPress platform. Since blogging has become a popular way of sharing information and expertise, not to mention that it’s great for website traffic, everyone wants to get on the bandwagon. But what if your website doesn’t have a blog option? Should your blog even be a part of your website? Or, is it better for your blog to be hosted off-site? Here’s the scoop. Read More


It’s not one thing

By Inspiration, Off the Cuff

We were talking with a business a little while ago about their tagline. They were completely hung up on it. We brainstormed a bunch of options together, but they couldn’t find one that everyone liked. Weeks passed. Months passed. Today, they’re still stuck. How important is a tagline? Or your logo? Or your website? Or any other piece of the puzzle? It’s not one thing. It’s the collection of ALL things that make you who you are. Read More


Stand on the shoulders of giants with Google Scholar

By Quick Tips, The Web

Writing great content sometimes requires a bit of legwork. Sure, you know what you know, but you can make a stronger case for it if you back it up with some solid data. The web is great for that, but it can become overwhelming sorting through hundreds of pages just to find that one reputable site. Wouldn’t it be great if there was a better option? There is! It’s another great product brought to you by Google. Here’s where to find it. Read More


Fall down, get up, fall down, get up

By Inspiration, Off the Cuff

Forge3 was founded in 2004 – almost nine years ago. Has it always been smooth sailing? Heck no! Not even close. If you own a small business, you know exactly what I mean. There are days that you’re on top of the world. There are also days when it feels like the world is against you and nothing you do is working out. We fall down a lot. We get bruised and battered. That’s not important. What IS important is that we get back up – just like my little girl who’s learning to take her first steps. Read More


Q: How do I get people interested in my blog?

By Q&A, The Web

Terri wrote in with this question: “I am starting a blog using our new website. What is the best way to get people interested? Asking a question? Posting something related to the season? Just curious how you started yours and how well it took off.” Great question, Terri. Here are a few tips you can incorporate right away. Read More


Q: Should I get rid of unwanted Facebook friends?

By Quick Tips, Social Media

Bill wrote in with this question: “I’ve got some serious concerns about who’s ‘friending’ our Facebook page. For example, what are the potential motives of us being linked to an element that appears to have nothing to do with our business? Can they hijack our brand? Should we de-activate our Facebook page?” Great question, Bill. Here are some of our thoughts. Read More


Making it easy for people to find you online

By Quick Tips, Social Media

Needle in a haystack? Are you making it easy for people to find you or do they have to search like a 5-year-old searching for Waldo? If it’s the latter, you’re losing out. Spending just a few minutes making sure you’re visible can be the difference between being found and being a nobody online. Here are a few quick tips that will get you moving in the right direction. Read More


Q: When’s the best time to send marketing emails?

By Q&A, Quick Tips

Email marketing statistics can vary by industry and by audience. If you’re a B2B company marketing to senior level executives, your open and click rates for an email sent on Monday at 8am may be very different than if you’re a B2C company marketing to new parents. There are so many factors to consider, making it hard to pinpoint that perfect time to send an email. Read More


What’s your message?

By Off the Cuff

I was behind a tractor trailer the other day with the tagline of “Our people make the difference” painted on the back of it. Wow. That’s original. Honestly, that means absolutely nothing. Any business can (and does) say that. How many times have you heard, seen or said “Our people make the difference?” I’m not doubting that your people are great, and who knows, maybe they DO make the difference, but that’s not the message. HOW or WHY your people make a difference would be a better place to start. Read More


16 LinkedIn dos and don’ts

By Social Media

LinkedIn is a great platform for professional networking. But what about LinkedIn etiquette? Are there certain rules you should follow? We think so. Here are 16 LinkedIn dos and don’ts to help you get the most out of the time you spend on LinkedIn. Read More