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The Forge3 Blog

We Preach What We Practice

Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄


Making it easy for people to find you online

By Quick Tips, Social Media

Needle in a haystack? Are you making it easy for people to find you or do they have to search like a 5-year-old searching for Waldo? If it’s the latter, you’re losing out. Spending just a few minutes making sure you’re visible can be the difference between being found and being a nobody online. Here are a few quick tips that will get you moving in the right direction. Read More


Q: When’s the best time to send marketing emails?

By Q&A, Quick Tips

Email marketing statistics can vary by industry and by audience. If you’re a B2B company marketing to senior level executives, your open and click rates for an email sent on Monday at 8am may be very different than if you’re a B2C company marketing to new parents. There are so many factors to consider, making it hard to pinpoint that perfect time to send an email. Read More


What’s your message?

By Off the Cuff

I was behind a tractor trailer the other day with the tagline of “Our people make the difference” painted on the back of it. Wow. That’s original. Honestly, that means absolutely nothing. Any business can (and does) say that. How many times have you heard, seen or said “Our people make the difference?” I’m not doubting that your people are great, and who knows, maybe they DO make the difference, but that’s not the message. HOW or WHY your people make a difference would be a better place to start. Read More


16 LinkedIn dos and don’ts

By Social Media

LinkedIn is a great platform for professional networking. But what about LinkedIn etiquette? Are there certain rules you should follow? We think so. Here are 16 LinkedIn dos and don’ts to help you get the most out of the time you spend on LinkedIn. Read More


What NOT to take away from the Oscars

By In the Office, Inspiration

40.3 million people tuned in to watch the Oscars on Sunday night – Hollywood’s biggest night of the year. Although the show’s ratings have been questionable in recent years, the Oscars usually always deliver one thing – great people watching! The who’s who of Hollywood come decked out in their best (and sometimes worst) and the next day we all want to know how to nab those same looks for less. That’s fine, but let’s apply this copycat approach to business for a second. Here’s what we mean. Read More


Show your face with Gravatar

By The Web

Years ago, most people using the Internet wanted to remain anonymous. But, with the popularity of social media, being anonymous online is a thing of the past. These days, showing your face is a good thing. It helps build relationships. Here’s how to do it using a free service called Gravatar. Read More


Q: Can Google see my website?

By Quick Tips, The Web

Have you ever wondered if Google knows that your website is even out there? Can they see your content? Can people find you when they search for you? Today, we’re going to show you – prove to you – that Google can, in fact, see your website. Here’s how. Read More


2013 – the "bicycle wheel" year

By Off the Cuff, Social Media, The Web

Welcome to 2013! There’s something about seeing 1/1 on the calendar that fills us with wonder, optimism and a renewed energy to get things done. And, what better time to take a quick look back at the year that was and make some predictions for what 2013 might have in store? One year ago, I wrote “2012 – the year YOU make a difference” with some predictions. Let’s see how I did. Read More


The problem with politics

By Off the Cuff

As you likely know, I’m an entrepreneur and business owner. I work long hours, treat people right and tell it like it is. I answer questions when asked and avoid wasting time, energy and money. I’m not special nor am I unlike millions of other people out there. Perhaps that’s why I get so frustrated at politics. Read More