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The Forge3 Blog

We Preach What We Practice

Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄


What NOT to take away from the Oscars

By In the Office, Inspiration

40.3 million people tuned in to watch the Oscars on Sunday night – Hollywood’s biggest night of the year. Although the show’s ratings have been questionable in recent years, the Oscars usually always deliver one thing – great people watching! The who’s who of Hollywood come decked out in their best (and sometimes worst) and the next day we all want to know how to nab those same looks for less. That’s fine, but let’s apply this copycat approach to business for a second. Here’s what we mean. Read More


Show your face with Gravatar

By The Web

Years ago, most people using the Internet wanted to remain anonymous. But, with the popularity of social media, being anonymous online is a thing of the past. These days, showing your face is a good thing. It helps build relationships. Here’s how to do it using a free service called Gravatar. Read More


Q: Can Google see my website?

By Quick Tips, The Web

Have you ever wondered if Google knows that your website is even out there? Can they see your content? Can people find you when they search for you? Today, we’re going to show you – prove to you – that Google can, in fact, see your website. Here’s how. Read More


2013 – the "bicycle wheel" year

By Off the Cuff, Social Media, The Web

Welcome to 2013! There’s something about seeing 1/1 on the calendar that fills us with wonder, optimism and a renewed energy to get things done. And, what better time to take a quick look back at the year that was and make some predictions for what 2013 might have in store? One year ago, I wrote “2012 – the year YOU make a difference” with some predictions. Let’s see how I did. Read More


The problem with politics

By Off the Cuff

As you likely know, I’m an entrepreneur and business owner. I work long hours, treat people right and tell it like it is. I answer questions when asked and avoid wasting time, energy and money. I’m not special nor am I unlike millions of other people out there. Perhaps that’s why I get so frustrated at politics. Read More


Two weeks of fatherhood

By Off the Cuff

Something amazing happened to me two weeks ago on Easter Sunday at 4:47PM. I became a dad to a beautiful little girl. It’s amazing how much of an impact such a tiny human can have on one’s life – both personally and professionally. Almost immediately after my daughter was born I began thinking of where I was in life and where I planned to go. Here’s what I realized. Read More


Kudos to you!

By Quick Tips

When it comes to business, I learned a lot from my dad (and mom!). My dad worked his way up the ranks and retired as President and CEO of a big insurance agency a few years ago. In that role, he spent a lot of his time and energy sharing career advice with his 250 320 person team. One thing that he always recommended was to keep a “Kudos” file. Here are the top three reasons YOU should do the same. Read More


The website 3-second test

By Quick Tips, The Web

If someone visits your website for the first time, looks around for three seconds and leaves, will they know exactly what you do? They should. We call this the 3-second test. You’re losing business if your website fails this critical, and somewhat obvious, test. Read More