The Forge3 Blog

We preach what we practice

Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄


2013 – the "bicycle wheel" year

By Off the Cuff, Social Media, The Web

Welcome to 2013! There’s something about seeing 1/1 on the calendar that fills us with wonder, optimism and a renewed energy to get things done. And, what better time to take a quick look back at the year that was and make some predictions for what 2013 might have in store? One year ago, I wrote “2012 – the year YOU make a difference” with some predictions. Let’s see how I did. Read More


The problem with politics

By Off the Cuff

As you likely know, I’m an entrepreneur and business owner. I work long hours, treat people right and tell it like it is. I answer questions when asked and avoid wasting time, energy and money. I’m not special nor am I unlike millions of other people out there. Perhaps that’s why I get so frustrated at politics. Read More


Two weeks of fatherhood

By Off the Cuff

Something amazing happened to me two weeks ago on Easter Sunday at 4:47PM. I became a dad to a beautiful little girl. It’s amazing how much of an impact such a tiny human can have on one’s life – both personally and professionally. Almost immediately after my daughter was born I began thinking of where I was in life and where I planned to go. Here’s what I realized. Read More


Kudos to you!

By Quick Tips

When it comes to business, I learned a lot from my dad (and mom!). My dad worked his way up the ranks and retired as President and CEO of a big insurance agency a few years ago. In that role, he spent a lot of his time and energy sharing career advice with his 250 320 person team. One thing that he always recommended was to keep a “Kudos” file. Here are the top three reasons YOU should do the same. Read More


The website 3-second test

By Quick Tips, The Web

If someone visits your website for the first time, looks around for three seconds and leaves, will they know exactly what you do? They should. We call this the 3-second test. You’re losing business if your website fails this critical, and somewhat obvious, test. Read More


Are you an Apple or an orange?

By Inspiration, Off the Cuff

Apple, Inc. just announced its best quarter ever. For Q1 2012, they booked $13.06 billion profit on $46.33 billion in revenue. That’s over 50% more than its previous record in Q3 2011! As I type this, their stock is at an all-time high. They are bigger than Exxon and have over $97.6 billion in the bank. Not bad for a company that was almost bankrupt 15 years ago. How did they do it? I think the answer is really simple – and one that each of us can use to improve our own businesses RIGHT NOW. Read More


Does email marketing really work?

By Q&A, The Web

If there’s one way to supercharge your marketing, it would be with ongoing content. Nothing beats sharing information and reaching out to your clients and customers on a regular schedule. How? Email. Don’t believe me? Read on and I’ll share some of our Forge3 website stats showing how effective email can be for generating traffic to your doorstep. Read More

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