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The Forge3 Blog

We Preach What We Practice

Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄


Two weeks of fatherhood

By Off the Cuff

Something amazing happened to me two weeks ago on Easter Sunday at 4:47PM. I became a dad to a beautiful little girl. It’s amazing how much of an impact such a tiny human can have on one’s life – both personally and professionally. Almost immediately after my daughter was born I began thinking of where I was in life and where I planned to go. Here’s what I realized. Read More


Kudos to you!

By Quick Tips

When it comes to business, I learned a lot from my dad (and mom!). My dad worked his way up the ranks and retired as President and CEO of a big insurance agency a few years ago. In that role, he spent a lot of his time and energy sharing career advice with his 250 320 person team. One thing that he always recommended was to keep a “Kudos” file. Here are the top three reasons YOU should do the same. Read More


The website 3-second test

By Quick Tips, The Web

If someone visits your website for the first time, looks around for three seconds and leaves, will they know exactly what you do? They should. We call this the 3-second test. You’re losing business if your website fails this critical, and somewhat obvious, test. Read More


Super Bowl Sunday and you

By Inspiration, Off the Cuff, Quick Tips

Even though my beloved Steelers didn’t make it this year, you can bet I’ll be watching the big game this Sunday with 111 million other fans (not all in my living room). $3 million gets you about 30 seconds of commercial time. Wonder how that applies to you and your business? May the Force be with you. Read More


Are you an Apple or an orange?

By Inspiration, Off the Cuff

Apple, Inc. just announced its best quarter ever. For Q1 2012, they booked $13.06 billion profit on $46.33 billion in revenue. That’s over 50% more than its previous record in Q3 2011! As I type this, their stock is at an all-time high. They are bigger than Exxon and have over $97.6 billion in the bank. Not bad for a company that was almost bankrupt 15 years ago. How did they do it? I think the answer is really simple – and one that each of us can use to improve our own businesses RIGHT NOW. Read More


Does email marketing really work?

By Q&A, The Web

If there’s one way to supercharge your marketing, it would be with ongoing content. Nothing beats sharing information and reaching out to your clients and customers on a regular schedule. How? Email. Don’t believe me? Read on and I’ll share some of our Forge3 website stats showing how effective email can be for generating traffic to your doorstep. Read More


2012 – the year YOU make a difference

By Inspiration, Off the Cuff

We made it. Another year is here. Welcome to 2012! As with any new year, the gyms are packed with resolution-resolved newbies and businesses are scrambling to figure out how to make this year better than the last. And, if you’re like me, it can be a bit overwhelming to look ahead at all of the to-do’s and goals in front of us. Right? Here are a few of my thoughts to make 2012 the best year yet. Are you ready? Read More