“I don’t have time” is, by far, the #1 “reason” we hear for why good people, just like you, give up on marketing. The only problem is that it isn’t really a reason. Let me explain. Read More
Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄
If someone visits your website for the first time, looks around for three seconds and leaves, will they know exactly what you do? They should. We call this the 3-second test. You’re losing business if your website fails this critical, and somewhat obvious, test. Read More
Even though my beloved Steelers didn’t make it this year, you can bet I’ll be watching the big game this Sunday with 111 million other fans (not all in my living room). $3 million gets you about 30 seconds of commercial time. Wonder how that applies to you and your business? May the Force be with you. Read More
Apple, Inc. just announced its best quarter ever. For Q1 2012, they booked $13.06 billion profit on $46.33 billion in revenue. That’s over 50% more than its previous record in Q3 2011! As I type this, their stock is at an all-time high. They are bigger than Exxon and have over $97.6 billion in the bank. Not bad for a company that was almost bankrupt 15 years ago. How did they do it? I think the answer is really simple – and one that each of us can use to improve our own businesses RIGHT NOW. Read More
There’s been a lot of talk about SOPA. Many sites (like Wikipedia) have even “gone black” in protest. But, since you’d rather run your business than worry about bills before Congress, here’s what you should know. Read More
If there’s one way to supercharge your marketing, it would be with ongoing content. Nothing beats sharing information and reaching out to your clients and customers on a regular schedule. How? Email. Don’t believe me? Read on and I’ll share some of our Forge3 website stats showing how effective email can be for generating traffic to your doorstep. Read More
We made it. Another year is here. Welcome to 2012! As with any new year, the gyms are packed with resolution-resolved newbies and businesses are scrambling to figure out how to make this year better than the last. And, if you’re like me, it can be a bit overwhelming to look ahead at all of the to-do’s and goals in front of us. Right? Here are a few of my thoughts to make 2012 the best year yet. Are you ready? Read More
As I look back on 2011 and forward to 2012, I’m humbled. We accomplished a LOT this year as a company! Here are a few of the things we’re thankful for this year… Read More
What is marketing? It’s not having a blog. It’s not having a fancy logo or slick website. It has nothing to do with your business cards or Facebook business page. In many ways, good marketing is easier than all of that. Read More
Technology is great. It helps us do more with less. It creates efficiency. It allows us to communicate with people all around the world. And, more and more, it’s allowing us to work no matter where we are; whether a fancy office or local Starbucks. Read More
I’ve been doing a lot of public speaking these days. Most of it has been on social media. Businesses are captivated by it. But, the first question is usually, “Does social media really work for businesses?” The answer may surprise you. Read More
True story. Some of my neighbors still have their Christmas lights up. It’s now March. Why haven’t they been taken down yet?
You’re probably wondering how this article relates to technology, aren’t you? I’ll tell you. Read More
