The Forge3 Blog

We preach what we practice

Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄

Insurance agency website SEO in 2018, and what's coming to ActiveAgency

Insurance agency website SEO in 2018, and what’s coming to ActiveAgency

By | Insurance, The Web

We made it! Welcome to 2018, the best year yet.

I’m not big on new year’s resolutions, but we did get a Peloton bike for Christmas. It’s pretty slick. It has a big touchscreen attached to it where you can stream live or recorded spin classes. If you have one, look me up. I’m pmjeff. Game on!

Anyway, on this morning’s ride, Jess King, one of the spin instructors, said,

“Put in the work when no one is watching.”

So true. Successful people are not lucky. There’s no such thing as overnight success. It takes time, patience and pure-grit hustle. Such is the case with SEO. Read More

Ashley's Angle - How insurance agents can prevent the post-conference crash and turn ideas into reality

Ashley’s Angle: How insurance agents can prevent the post-conference crash and turn ideas into reality

By | Ashley's Angle, Inspiration, Insurance, Social Media

“Red Bull of Insurance: Every agent needs this conference in their life. The attendees. The staff. The speakers. All incredible. Want to get pumped up about the insurance industry again? Sign up for 2018 now and don’t miss out again.”

That was my review of Agency Nation’s 2017 Elevate conference this year. I affectionately dubbed this conference the “Red Bull of Insurance.”

It was eye opening. It was informative. It got my heart racing. It was a blast. And most of all—it got me fired up and motivated to get back to the office and make moves. Read More

Ashley's Angle - Why being realistic can drive success for millennials in the insurance industry

Ashley’s Angle: Why being realistic can drive success for millennials in the insurance industry

By | Ashley's Angle, Inspiration, Insurance

“The only thing in life I set the bar low for is limbo.” —Michael Scott

Let me set the stage…

You’re at an interview for a new job. Sitting across from you is the boss. They’re successful, put together, dressed to the nines—basically they’re in the position want to be in someday. You’re excited, eager and pumped to get started, change the world and kick some ass.

And then, the boss looks you straight in the eye and says, “You’re probably going to hate the first year of this job.”

Talk about being deflated. 

This is where your next move will make or break you. How will you let that statement affect you? Read More

5 ways insurance agencies can use website forms to improve business

5 ways insurance agencies can use website forms to improve business

By | Insurance, Quick Tips, The Web

We are a society that has come to expect instant gratification. Whether we’re in the kitchen cooking 90 second rice or binge watching an entire season of our favorite Netflix show in one day, we hate having to wait.

And—you guessed it—the same goes for insurance.

That’s why we’ve worked to incorporate a number of impressive and time-saving tools into our ActiveAgency platform. These tools (like Hello Producer and Clickable Coverage) are designed to streamline the sales and servicing process.

Today, I wanted to share a few ideas for using one of the most popular features of ActiveAgency—Integrated Forms—to improve efficiency, simplify the customer experience and be a better, more connected insurance agency. Read More

School is in session (an easy idea to grow your audience)

How insurance producers, agencies and carriers can use education to grow

By | Inside Forge3, Inspiration, Insurance, Quick Tips

Last week, Emily Burns and I were at the Chubb Conference Center just outside of Philadelphia for the IA&B Futures Conference.

Even though Emily is actively working on her Master’s of Education degree and comes from a strong education background, it’s the first time we teamed up to deliver a training program. It was awesome! It’s great to see so many fresh faces getting into the industry.

Here are a few photos (click them to see the comments on LinkedIn). Read More

Ashley's Angle - How this Millennial finds more minutes in the day

Ashley’s Angle: How this Millennial finds more minutes in the day

By | Ashley's Angle, Insurance, Off the Cuff

Picture this…

My friend invited me over to her house to relax by the pool with a handful of other close friends to enjoy what was left of the summer.

I walked in, put my feet in the pool and immediately started to vent. I vented about how busy I was. How, no matter what I do, I just can’t seem to get ahead of my work.

Busy. Busy. Busy. Read More

If you remember your passwords, you’re doing it wrong

If you remember your passwords, you’re doing it wrong

By | Inside Forge3, Inspiration, Quick Tips, The Web

These days, everything is online. And I mean EVERYTHING. We work online, we pay our bills online and we even buy our groceries online.

Within each of these online accounts, it’s likely that there is a bunch of important (and private) information—from credit card numbers to personal and confidential data.

What’s the one element of security that stands between a hacker with bad intentions and all of that private information? Your password. So, that password better be good. And, chances are, it’s probably not. Read More

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