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The Forge3 Blog

We Preach What We Practice

Thoughts on websites, digital marketing, web tech and how it impacts the insurance industry. And a few personal stories, too. 😄

Umbrella insurance graphic added to Clickable Coverage sales tool

Umbrella insurance graphic added to Clickable Coverage sales tool

By ActiveAgency, In the Office, Inside Forge3, Insurance

Here’s a fun fact:

65% of the population consists of visual learners

I definitely fall into the 65%. Perhaps you do, too.

That’s why Clickable Coverage is so powerful. It makes insurance interesting, approachable and relevant for people and businesses. It’s a great sales tool.

This week, I’m excited to announce our 24th graphic…Umbrella!

Give it a try below.

Read More

Top 3 ways insurance agencies generate business (chart)

Top 3 ways insurance agencies generate business (chart)

By Digital Marketing, Inspiration, Insurance, Social Media, The Web

I was looking through my photos and came across one that I thought was interesting.

We’ve attended a lot of conferences lately, but one of the more interesting things I’ve seen was a sticker chart at a Safeco booth. The idea was simple. Put a 1, 2 or 3 sticker on the board showing how the agency generates new business.

When Zack and I first arrived, it was empty. By the end of the conference, here’s what it looked like. Read More

A week in the life of Forge3 designer Liz Allebach - Desk

A week in the life of Forge3 designer Liz Allebach

By In the Office, Inside Forge3, Off the Cuff

A few months ago, my co-worker Emily shared an inside look into her life as a location-independent Forge3’er. Now it’s my turn!

When I first started working at Forge3, I didn’t know if I would thrive in a location-independent environment. I was afraid it would make me anti-social or disconnected from my team.

After working at Forge3 for a few months, I quickly learned that this was not the case. In fact, it was pretty much the opposite!

Each Forge3 team member works a little bit differently, but with a combination of diligence, commitment and passion, we’re all able to make a remote work culture possible for Forge3.

Here’s a behind-the-scenes look at how I do it… Read More

Ashley's Angle - Fitzsimmons Insurance Agency's perspective on ActiveAgency (from the client's view)

Ashley’s Angle: Fitzsimmons Insurance Agency’s perspective on ActiveAgency (from the client’s view)

By ActiveAgency, Ashley's Angle, Digital Marketing, Insurance, The Web
Let me preface this with: Forge3 had nothing to do with me wanting to write this article. I’m known to write about things I feel passionate about. It just so happens that this month, I’m feeling passionate about Forge3.

So, I’m going to give you a behind-the-scenes, exclusive look at what it takes for an insurance agency to get up and running on the ActiveAgency website platform. It’s a lot simpler than you might think! Read More

Social media for insurance agencies

Social media for insurance agencies

By Digital Marketing, Inspiration, Insurance, Quick Tips, Social Media

Hey ya’ll! It’s been a while since we’ve chatted. We’ve had a busy past few months!

Our digital marketing team has been laser focused on developing and testing a killer new digital marketing offering for ActiveAgency clients.

We’re thrilled with the positive results we’ve been seeing so far, and can’t wait to share it with all of you. You can find some preliminary information on our website, but stay tuned for more to come soon!

In the meantime—as a sort of sneak peek—I wanted to share a few behind-the-scenes social media advertising trade secrets with you. Read More

Insurance agency SEO has never been easier (65+ new pages added to ActiveAgency w: Clickable Coverage!)

Insurance agency SEO has never been easier (65+ new pages added to ActiveAgency w/ Clickable Coverage!)

By Inside Forge3, Insurance, The Web

Reputation. It’s the one word I use most often with our Forge3 team.

To me, there’s nothing more important than maintaining our reputation in the industry. It’s taken 14 years to build, person-by-person, and it’s our #1 focus in everything that we do.

Reputation is more than a product or service. It’s more than great customer service. It’s more than being fast to respond to calls and emails. It’s more because it’s all of that.

I’ve seen many in our industry launch, grow, become complacent and die. They lose their mojo. They stop innovating. Service suffers. And, often times, their clients come to us as the beacon on the hill. Astonishing, isn’t it? ;) Read More

Ashley's Angle - New apps for insurance agencies

Ashley’s Angle: New apps for insurance agencies

By Ashley's Angle, Insurance, Social Media

Call me cliché—but there truly is something refreshing and motivating about the new year.

Yes, I wrote a post on LinkedIn a while back about not waiting until January 1 to set goals. BUT… now that 2018 is in full swing, it’s a great time to reflect on the past year’s successes and challenges, and really think about goals you want to crush in the coming months.

Maybe you want to focus on fostering client relationships. Or, maybe your goal is to work on establishing creditability. Or—I think this is on everyone’s list at some point throughout the year—perhaps your goal is to save time.

Whatever your goals are for the new year, the following are three apps that I’ve come to love over the past few months. My guess is that they’ll come in handy as you work on your goals and resolutions! Read More