Sending email on a consistent basis is still one of the best ways to grow a business. In fact, just this week we’ve had three separate people contact us as a result of receiving our emails on a weekly basis. That’s pretty cool. Of course, part of the battle is simply getting that email to stand out in an increasingly crowded inbox. Wouldn’t it be nice if there was a formula or method to break through the noise and get noticed? Here’s what we’ve found to work in most cases.

Consistency is key

Studies have shown that people are more likely to opt out of your emails unless you follow a consistent schedule. It could be daily, weekly or monthly. Whatever it is, create a schedule and stick to it. In doing so, you’ll set expectations with your readers and decrease your unsubscribe requests.

Keep it interesting

The subject line is the first impression of the email. Try to make it enticing with enough information to get the reader excited. Simple is usually the way to go, with short descriptive text that will make the reader wanting more.

We’ve found that adding a little personality, some humor or simply asking a question results in higher open rates.

Is there a problem here?

You’ve made it over the first hurdle, so now it’s time to live up to the expectations of your amazing subject line!

Try to find a pain point that resonates with a problem your audience is experiencing. Not sure where to start? Ask! In many ways, email success is more about listening than talking.

Provide the solution

So now you’ve identified the problem. What is your solution? How can you connect the dots for the reader? Inserting yourself as the solution will not only position you as a thought leader, but also a trusted advisor.

What’s the next step?

What action do you want your reader to take? Whatever it is, be sure that it’s clear and obvious. Steer away from a bunch of links and buttons to random places. Rather, focus your email on a single goal with a single action. That will increase your click through rates and ultimately lead to better business results.

This question came to us from Tristin B. via our “Ask Anything” post on social media. Have a question? Let us know!

Author Marissa Hann

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