This is a question that gets asked a lot, especially if the current website is not built on the popular WordPress platform. Since blogging has become a popular way of sharing information and expertise, not to mention that it’s great for website traffic, everyone wants to get on the bandwagon. But what if your website doesn’t have a blog option? Should your blog even be a part of your website? Or, is it better for your blog to be hosted off-site? Here’s the scoop.
Why blog, anyway?
Before we get into the “whether or nots” of where your blog should live, we should go back to the basics and review why blogging is so important.
One of the best ways to build online relationships and improve search rankings is to showcase your expertise by sharing information via a blog. Why?
Because content is king! The more content you share, the more credibility you earn. But, most importantly…
More quality content = more respect from Google.
Where should your blog live?
We’re going to be pretty straightforward here. Ideally, your blog should live on your website. There are several long-term benefits to this strategy. Here are the top four.
1. Website traffic
As you push out quality, ongoing content to your blog, it drives more traffic to your website, earning your site more credibility and respect from Google (and other search engines), and ultimately improves your search rankings.
2. Fresh content
Hosting your blog on-site is a great opportunity to deliver fresh content, keeping your site from going stale. Most websites do not update their content on a regular basis. They stay stagnant for long periods of time. This is a problem because fresh content is such an important search ranking factor. Having an on-site blog that is updated regularly will help contribute to an otherwise stale site.
If you examine the numbers, there is a clear correlation between website traffic and sales; the more traffic your site receives, the more potential for sales. Pushing out ongoing content will help bring more traffic to your site. You need to capitalize on that new traffic and make it easy for your visitors to convert into paying customers.
4. Branding consistency
Brands are built over time by being consistent in everything they do. Your blog is an important part of that equation. Hosting your blog on-site will make it easier to maintain a consistent look and feel that complements your core message.