You may remember a blog post we wrote a few months back about some big security advancements coming to Google Chrome. Well guess what—those advancements are officially here.

What’s SSL again?

Here’s a little refresher.

SSL (or Secure Sockets Layer) is what allows you to browse the Internet with a reduced risk of your private information (like credit card numbers and passwords) being compromised.

It protects this information through encryption. In laymen’s terms—it jumbles the content so that no one can steal it as it moves across the Internet.

A simple way to determine whether or not a website has SSL installed is by looking for the tiny green padlock.

What if a site doesn’t have SSL?

Here’s where Google Chrome’s big security advancements come into play.

Prior to a few weeks ago, sites without SSL simply lacked the tiny green padlock. But, after some extensive research, Google decided that just wasn’t cuttin’ it.

In fact, studies showed that Internet users do not view the omission of the green padlock as a warning at all. So, they decided to make their warnings a bit more prominent.

To start, Chrome 56 (the newest version of Chrome) will now display the words “not secure” in place of the green padlock on pages where you enter your credit card or password information.

website that is not secure in Chrome 56As part of their goal to secure all websites (yes, ALL of them) with SSL, Chrome security warnings will soon become even more obvious. Think: big, red hazard signs.

future of not secure website warningsThe takeaway

Red hazard signs might seem a little scary, but ultimately, this is a great step towards making the Internet a safer and more secure place.

Wouldn’t it be nice for your insurance agency to be ahead of the curve when it comes to web security? We think so too. This is why we include SSL as an inherent part of our ActiveAgency platform.

Author Jeff Teschke

More posts by Jeff Teschke
See Clickable Coverage, Hello Producer and everything else in ActiveAgency!Schedule DemoLive Chat