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Southwest Airlines – online marketing done right

By October 30, 2011 February 4th, 2019 No Comments

What is marketing? It’s not having a blog. It’s not having a fancy logo or slick website. It has nothing to do with your business cards or Facebook business page. In many ways, good marketing is easier than all of that.

Southwest Airlines

Southwest Airlines is a Social Media Pioneer (yes, really). They win awards for their creative online marketing. To see why, just visit their blog and enjoy.

One of my personal favorites is this video where Mat Kearney surprises passengers at 35,000 feet. It went viral.

The bottom line

Everyone is too focused on the tools – like how to post a tweet, send a blast email, etc. The problem is that it’s not about the tools! It’s about using the tools to connect with your audience in a fun and creative way.

Southwest Airlines gets it. Do you?