What is marketing? It’s not having a blog. It’s not having a fancy logo or slick website. It has nothing to do with your business cards or Facebook business page. In many ways, good marketing is easier than all of that.
One of my personal favorites is this video where Mat Kearney surprises passengers at 35,000 feet. It went viral.
The bottom line
Everyone is too focused on the tools – like how to post a tweet, send a blast email, etc. The problem is that it’s not about the tools! It’s about using the tools to connect with your audience in a fun and creative way.
Southwest Airlines gets it. Do you?