Even though my beloved Steelers didn’t make it this year, you can bet I’ll be watching the big game this Sunday with 111 million other fans (not all in my living room). $3 million gets you about 30 seconds of commercial time. Wonder how that applies to you and your business? May the Force be with you.
Blah blah blah
I’m tired of getting email blasts from companies that go on forever in corporate-speak. We’ve all seen them. They go something like this:
ABC Company & Associates, Inc., founded in 1983, is pleased to offer the addition of << insert product or service >> designed to create synergies between our exceptional team of professionals and the unique needs of you, our valued client.
Thrilling, isn’t it? Delete.
In this new world of warp-speed social media and online marketing, people have the attention span of a fruit fly. You have three seconds to get them to pay attention. If you fail, they leave. Trying to impress them with old-fashioned corporate-speak doesn’t cut it anymore.
Good marketing = emotion
How DO you connect with people? Emotion. I’m sure you remember last year’s most popular Super Bowl commercial, right?
Why do you remember it? It’s not because of fancy camera work or hilarious humor. It’s because just about everyone that watched it said “Aww…” at the end of it.
That’s why it works.
Big game = big ideas for YOU!
When you’re watching the game on Sunday, pay attention to the commercials and why you like the ones that you do. Then, try to use some of that emotion-powered mojo in your own marketing – whether it’s online, on a brochure or in person. Be human. You’ll be surprised at the difference it makes.
And, go Steelers!
Maybe next year.