Twitter can be a bit overwhelming, especially for those businesses just getting their feet wet in the world of social media marketing. Who has time to tweet every minute of the day, not to mention that you need a social dictionary to decipher what some of the tweets mean. Here’s the one thing you need to know about Twitter.
“RT @smallbiztrends – 8 great small #business #marketing tools you’re not using ~ http://bit.ly/UcCaMi @AllBusiness_com”
In this tweet, someone is reposting a tweet made by @smallbiztrends (twitter name) on an article written by @AllBusiness_com (twitter name) titled “8 great small business marketing tools you’re not using.” They are using a hashtag (#) with the word “marketing” and “business” to file the tweet under those categories to make it easier for others to find the info.
So why use Twitter?
If you’re not ready to commit to Twitter just yet, that’s okay. Don’t bite off more than you can chew. But, there is one thing every business should know about Twitter.
It’s a little tool that lets you “listen in” on conversations happening on Twitter, about a specific topic, right at this moment. It’s like looking through a peephole on the door of every household and business in the world. That’s powerful!
What’s in it for you
So you’re probably asking why this should mean something to you. How does this help you in business? Well, consider this…
Say you want to know if anyone is looking for insurance. Simply type in: “looking for insurance” in the Twitter search bar (make sure you include the quotation marks) and Twitter will show you everyone who is tweeting about “looking for insurance” right now.
What if you want to know if anyone is talking about networking near your office location? Type in: “networking” near:18034 and Twitter will show you everyone who is talking about networking near the location you specified. You can search by city, state, zip code – whatever you choose.
These are just some examples of how you can use what I think is the best Twitter tool to help you in your business.
If you have a Twitter profile, you can also save your searches for future use.
Now, get out there and search!