What’s the deal with LinkedIn? You build a profile, add some contacts, accept a few connections, and then…nothing. You wait and wait, but people just aren’t reaching out to you. Why not? Here are a few quick things you can do to fix that.
1. Upload a professional head shot
Yes, it’s really that important. This is the first impression we’re talking about, so put your best foot forward. Now, that does not mean that you have to come to the photo shoot all buttoned up in a formal suit. Dress according to your profession, but have a professional photographer take the photos. If possible, get photographed in your place of business. It adds that personal touch. Here are a few examples of great head shots.
2. Complete your profile in 1st person
Your first instinct may be to build your LinkedIn profile like you would a traditional resume. Don’t. Although it may bare a slight resemblance, your LinkedIn profile needs to tell a story. Who are you? What do you do? Why are you passionate about it? Why does someone want to connect with you? Complete your profile in 1st person and give it some personality. Here’s an example:
3. Send personalized invitations to connect
The entire purpose of LinkedIn is to help you network with other business professionals in your local area and around the world. When requesting a connection, make it easy for someone to accept by including a short, personal note explaining why you would like to connect. It’s a great way to kick-start your relationship. Take a look at these examples.
4. Give recommendations
The best way to receive recommendations on LinkedIn is to give them first. Browse through your LinkedIn connections and identify those individuals who you’ve had an opportunity to work with at some point in your career. Make an effort to write a few kind words about each of the individuals you’ve identified. Don’t worry, you don’t have to do it all at once. Set a goal to write one recommendation per month. The more recommendations you write, the more you will receive in return. It’s a win-win. Here are a few recommendations I’ve written.
5. Participate in LinkedIn Groups
LinkedIn Groups are a great way to network and build new relationships. Do some research and join 3 – 5 active LinkedIn Groups whose members are people you may want to connect with. Get the most out of these groups by sharing valuable content and interacting with others at least 2-3 times a week. Quick tip…look for Groups that are active. Here’s an example.