Let’s get the awkward part out of the way. It’s been way too long since I’ve touched base with most of you. I’d like to say I have a good reason, and I suppose I do.

Forge3 has doubled in size this year.

As a result, it’s been “all hands on deck” for most of the year as we work to expand the team (we’re hiring!), streamline our workflow and refine how we do what we do. Our Clickable Coverage product is also taking off.

There’s a saying pilots learn during training.

Aviate. Navigate. Communicate.

In that order.

The most important thing any pilot learns is to FLY THE AIRPLANE! Nothing else really matters, does it?

So, at Forge3, we’ve been doing exactly that most of the year.

Now, however, I’m thrilled to be able to communicate again!

An honest look behind-the-scenes

If I’m being honest, one of the reasons we’ve been “radio silent” in recent months is because we felt like we didn’t have all of the pieces in place.

And, truth be told, we never will. But then again, no business ever will.

There’s always something else to do. Something to try.

New ventures to explore. Improvements to make.

So, rather than waiting, I’d like to try something a bit different and share an inside look at some of the things we’ll be working on in the weeks and months ahead.

Some of it will work. Some of it won’t.

Regardless, I’m willing to share it with you as it happens. If nothing else, we’ll all learn something along the way, right?

For example, there are a bunch of little improvements we’d like to make to the forge3.com website to better reflect what we do. We’d also like to ramp up our own use of social media marketing by creating ads on Facebook, LinkedIn and other platforms to get in front of our target audiences.

And those are just two items on a long list of priorities.

We also need to find new office space, refine the apps we use internally, ramp up our education sessions, hold more webinars, streamline our emailing workflow and dive back into a number of other marketing initiatives.

And, most importantly, we need to constantly refine what we’re doing to deliver value to our clients. Without that, nothing else matters.

So, here’s the bottom line…

We have big plans for 2016 and I’d love to have you along for the ride.

What do you say? Up for it?

Author Jeff Teschke

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