How to Set Up Google Analytics

How to Use Your ActiveAgency Website

Help Center - How to Set up Google Analytics
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10 minutes

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We highly recommend adding Google Analytics to your ActiveAgency website. This will help track website traffic and other metrics so that we can see how the website performs over time.

A step-by-step guide.

Google Analytics is free to set up and use. Here’s how to do it.


Visit and do one of the following:

To sign in to your existing Google Analytics account, enter the email address and password associated with the account. Proceed to Step 3 below.
Note: You may already be signed in if you’re using Gmail or other Google products.

– or –

To create a new Google Analytics account, click Set up for free and proceed to Step 2 below.


Create your Google Analytics account.

  1. Type the name of your agency into the Account name field.
  2. Leave all the boxes checked, as recommended by Google.
  3. Click Next.

How to Set up Google Analytics - Part 2

Next, you’ll want to set up your website property.

  1. Type the full name of your agency into the Property name field.
  2. Set your Reporting time zone and Currency.
  3. Click Next.

How to Set up Google Analytics - Property Details

Follow the next three prompts from Google, and do the following:

  1. Describe your Business.
  2. Choose your Business Objectives.
  3. Read through and accept Google’s Terms of Service.

Next, choose how Google Analytics will collect data for this property.

  1. In the step “Start Collecting Data” choose Web Property.

How to Set up Google Analytics - Start Collecting Data

Set up your data stream.

  1. Add your Forge site’s website URL.
  2. Use your agency’s full name as the Stream Name.
  3. Adjust additional settings according to your preferences. These can also be left as the defaults, and revisited by your agency at a later date.
  4. Click Create Stream.

How to Set up Google Analytics - Set Up Data Stream

A window displaying your newly created GA4 Property Details will automatically appear.

  1. Click View Tag Instructions.

How to Set up Google Analytics - Web Stream Details

Methods for installing your newly created GA4 tag will appear.

  1. Click Install Manually.
  2. Copy the code within the Install Manually window.
  3. Paste that code somewhere safe, as you will be providing this code to the Forge team.
  4. Once you’ve saved that code, click out of the Installation Instructions box and the Web Stream Details box.

How to Set up Google Analytics - Installation Instructions

Complete setup.

  1. Back in the “Start Collecting Data” screen, click Next.
  2. Under the message “Data Collection is Pending” click Continue to Home.

Google Analytics - Complete Property Setup Step 1

Google Analytics - Complete Property Setup Step 2


Find your GA4 Embed Code.

  1. Sign in to your Google Analytics Dashboard.
  2. Click the Admin gear in the lower left.

Google Analytics - Admin Section

  1. Navigate to the Property Column and select your GA4 Property.

Google Analytics - Navigate to Property

  1. Click Data Streams.

Google Analytics - Data Streams 1

  1. Click on the Data Stream.

Google Analytics - Data Streams 2

  1. Click View Tag Instructions.

Google Analytics - View Instructions

  1. Click Install Manually, and copy the full embed code.
  2. Paste that code somewhere safe, as you will be providing this code to the Forge team.

Google Analytics - Copy Code


Send your Google Analytics tag to the Forge team.

  1. Send an email to containing the Google Analytics tag you copied earlier. Include your Forge website URL in this email.
    Note: Do not send this tag via the Dashboard Request Help window. For security purposes, the tag code will be stripped from your Request Help message.

Google Analytics - Send to Forge

You’re all set! The Forge team will receive an email notification that you have granted us permission to your Google Analytics account, and we’ll take care of the rest!

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