How to Set Up Google Analytics

1.

Visit analytics.google.com and do one of the following:

To sign in to your existing Google Analytics account, enter the email address and password associated with the account. Proceed to Step 3 below.
Note: You may already be signed in if you’re using Gmail or other Google products.

– or –

To create a new Google Analytics account, click Set up for free and proceed to Step 2 below.

2.

Create your Google Analytics account.

1. Type the name of your agency into the Account name field.
2. Leave all the boxes checked, as recommended by Google.
3. Click Next.

Next, you’ll want to set up your website property.

4. Type the full name of your agency into the Property name field.
5. Set your Reporting time zone and Currency.
6. Click Next.

Follow the next three prompts from Google, and do the following:

7. Describe your Business.
8. Choose your Business Objectives.
9. Read through and accept Google’s Terms of Service.

Next, choose how Google Analytics will collect data for this property.

10. In the step “Start Collecting Data” choose Web Property.

Set up your data stream.

11. Add your Forge site’s website URL.
12. Use your agency’s full name as the Stream Name.
13. Adjust additional settings according to your preferences. These can also be left as the defaults, and revisited by your agency at a later date.
14. Click Create Stream.

A window displaying your newly created GA4 Property Details will automatically appear.

15. Click View Tag Instructions.

Methods for installing your newly created GA4 tag will appear.

16. Click Install Manually.
17. Copy the code within the Install Manually window.
18. Paste that code somewhere safe, as you will be providing this code to the Forge team.
19. Once you’ve saved that code, click out of the Installation Instructions box and the Web Stream Details box.

Complete setup.

20. Back in the “Start Collecting Data” screen, click Next.
21. Under the message “Data Collection is Pending” click Continue to Home.