How to Use Power Panels
How to Use Your ActiveAgency Website
Look Amazing, Get Found, Sell More, Service Better
Reinforce credibility and highlight important agency news with Power Panels.
Getting people to your insurance agency’s website is half the battle. But what happens after they get there? That’s the other half. You only have about 15 seconds to grab someone’s attention before they leave your site. The ActiveAgency website platform allows you to use Power Panels to do just that!
The table of contents.
Here’s what we’ll cover throughout this resource on using Power Panels on your ActiveAgency website.
- What makes a good Power Panel?
- Grab attention with Power Panels.
- Power Panels work!
- Offer a quick hit.
- Behold the popularity of Power Panels.
- Increase sales with Power Panels.
- Power Panels are not just for sales.
- The power is in your hands with ActiveAgency Dashboard.
- Frequently asked questions.
- Make a splash with Power Panels.
What makes a good Power Panel?
We built Power Panels to be very flexible, so you can highlight just about anything. Use Power Panels to establish credibility by sharing testimonials, awards, and industry-related content. Get visitors to take action with Clickable Coverage, Client Service Center, or your Quote Request form. Or celebrate milestones, spotlight employees, and share your agency mission statement.
Grab attention with Power Panels.
Power panels are attention-grabbing message boxes that appear in the lower left side of ActiveAgency websites. They pop up in a subtle yet effective way as people explore your agency website. In fact, that subtlety is part of the magic.
Studies have shown that people tend to find traditional pop-ups to be annoying, primarily because they interrupt the visitor’s experience and prevent them from getting the information they want. Power Panels, on the other hand, are noticeable without being overwhelming. This allows you to get your message across in a more pleasant way.
Power Panels are subtle but effective
Power Panels work!
If pop-ups have such a bad rap, why are they still used? While the data varies, the general consensus is that the average conversion rate is about 3-9%, with some reports showing rates as high as 25-40%. As much as people complain about them, they can really work. Power Panels can harness the effectiveness of pop-ups while remaining unobtrusive.
Surely you’ve heard the saying, “You can lead a horse to water, but you can’t make it drink.” Each page on your site is packed with information that can help a client or prospect learn about your agency and the importance of having insurance coverage. And though you can give someone everything they could possibly need to know, it doesn’t mean they’ll take action. With Power Panels, you can make it easier to let them know what you want them to do.
Keep your messages short and direct for maximum effectiveness.
Offer a quick hit.
When done right, Power Panels work. They were designed to catch the eye and offer up a quick hit of information, so the message should be short and direct. A bite-sized testimonial could be exactly the credibility indicator the user was looking for. A link to read all your reviews on Google can show just how many people are happy with your service. And when Power Panels have strong calls to action, such as a statement, button, or other design element that prompts the reader to do something immediately, they are even more effective. Whether you’re telling someone to request a quote, read a blog article, or sign up for a webinar, a Power Panel can be very persuasive.
Behold the popularity of Power Panels.
More than three quarters of ActiveAgency clients use Power Panels. Be one of them!
Increase sales with Power Panels.
Offer social proof.
By sharing awards, recognitions, and testimonials, you’re letting prospects know others respect you. If you authored an article or appeared on a podcast, use a Power Panel to establish your agency as a thought leader.
Power Panels can carry a strong call to action so prospects know exactly what you want them to do. Instruct them to get a quote, learn about coverages, or read content specific to their industry, then give them a link to do just that.
Display how many carriers you represent, the industries you serve, and your office locations to give prospects reasons to see you as the agency for them.
Establish your agency as a trusted thought leader by writing about topics of interest and sharing your expertise in your field on your blog. Then, create a Power Panel to showcase the material, and include a link to the article.
Power Panels are not just for sales.
Not every Power Panel needs to be targeted at selling. Mix it up a bit with something fun or informative.
Hit a milestone? Cheer about it. New employee? Welcome them and link to their bio. Been in business for many years? Show your experience. This is an easy and effective way to share exciting events in your agency’s history.
Ask for reviews.
Power Panels provide an effortless way to solicit reviews through your website. Your biggest fans can then be directed to place reviews directly on social platforms.
If you’re headed to a convention, planning to speak at a conference, or sponsoring an event in your community, use a Power Panel to spread the word.
If you have a landing page to spotlight a specialized coverage, promote a contest or giveaway, or run a webinar or event, add a Power Panel to your site to raise awareness.
Share your story with Power Panels!
The power is in your hands with ActiveAgency Dashboard.
With ActiveAgency Dashboard, you can easily create and manage Power Panels. To get started, log in to ActiveAgency Dashboard on your website. Next, select Power Panels from the Features menu, where you’ll find you have lots of options at your fingertips.
If you already have one or more Power Panels, you can view which are published or in draft mode, how long they’ll appear on the screen, the order in which they’ll appear, and more. You can also alter all of these settings. If you don’t have any Power Panels yet, try one of our templates to get started!
Frequently asked questions.
What did you always want to know about Power Panels but were afraid to ask? We probably answered it below!
Almost anything! From graphics and links to text, icons, and buttons, you have many options for getting your point across.
It’s easy! Check out our templates for common Power Panels, such as Milestones, Testimonials, Calls to Action, and Reviews.
There’s no limit to the number of Power Panels you can have on your site. Three to five is a great place to start, and they’ll cycle through as long as the visitor remains on the page.
You can set your Power Panels to stay up for 5, 10, or 15 seconds, or you can have one Power Panel remain static for the full page visit.
No, Power Panels won’t appear on mobile screens. There’s simply not enough space to make them work gracefully without getting in the way.
Have a question we didn’t answer? Ask us over the phone, through email, or via chat!
Make a splash with Power Panels.
There are a few things you can do to make Power Panels most effective. They should be short and sweet to get right to the point. It’s also a great idea to include a call to action with a link or a button that will get folks where you want them to go. The message should be clear, useful, and worth the reader’s time, otherwise, it’ll just be a distraction.
Now you’re ready to show off your agency’s dynamic personality, grab people’s attention, and increase conversions with Power Panels, so create one today!
Manage Your Website on Dashboard
If you want to manage your website, use our tools and features, and learn more about ActiveAgency, log in to Dashboard.
If you'd rather speak to us, reach out to our Client Experience team.