How to Use the Video Library

What is the Video Library?

The Video Library is a collection of short videos designed to help your clients and prospects understand insurance better. The topics range from why using an independent insurance agent is a smart choice to covering specific content around life, home, or auto insurance and more. They are professionally developed and feature lively music to keep your audience engaged. You can decide which videos to include on your website, as well as their placement.

Why does video matter?

Video content is very appealing to consumers. Study after study shows that people engage with video more frequently and take more actions because of them. Roughly two-thirds of people say they’d rather watch a video than reading text, and many report that they feel videos help them understand information more easily. Video can increase the conversion rates in ads and landing pages, and increase click-through rates in emails as well.

Armed with this information, marketers in nearly every industry are increasing their use of video to promote products and educate others, including insurance. As such, your clients and prospects expect to see videos on your website, social media, and other communications. The more accustomed people are to watching videos to learn about products and services, the deeper the need to meet them where they are. Simply put, if you’re not using video as part of your sales and marketing strategy, you’re missing out.

The Video Library is good for your website.

As the saying goes, content is king. Web crawlers are used by search engines to review sites for a number of factors, including how frequently your website content is updated. By adding new content to your site, you draw the attention of the web crawlers, which could result in better indexing and higher rankings in search. Adding new content to your website keeps things fresh and lets search engines know your business is active.

The quality of your content also matters. When people visit your website and like what they see, they’re more likely to hang around. Time spent on the page and increased engagement with the content tells Google and other search engines that your content is worth reading. It makes you more of a credible authority on the subject matter, which will bring more visitors to your site. Improving SEO is a long game, and adding new content, including video, can be a useful part of the strategy.

Video is effective.

We know people love watching videos, but the million-dollar question is if they are effective. The answer is yes. For those who use video, most say that they increase traffic to their website and have directly increased sales. What’s more, videos with calls to action usually result in more clicks. If you want to engage viewers, help them retain your message longer, and influence their decision-making, then video content should be one of your go-to tools.

Is video popular?

Support your sales efforts with video.

Service your clients through video.

The Video Library can enhance many areas of your business, not just sales. Here are just a few suggestions for other ways to incorporate videos into your processes.

The Video Library is easy to use.

With ActiveAgency Dashboard, you have easy access to use and manage the Video Library. When you log in to ActiveAgency Dashboard on your website, you can view which videos are available, as well as those that you’ve elected to share on your website. You can also watch each video to determine if it’s right for your agency’s website. If there’s a video you’d like to add to your site, you can make that request directly from Dashboard, too.

With each video, you’ll find a link that will allow you to share that video on social media, in email, or anywhere else. Whether you have that video added to a specific page or not, you will have the option to share it in other ways at your discretion. If you’d like to include all videos on one simple Video Library page, we can do that, too. Just let our Client Experience team know.

Frequently asked questions.

Do you have questions? No sweat! We’ve answered some of the more common ones below.

Make the most of the Video Library.

The best way to get the most value out of the Video Library is to use it! Take some time to familiarize yourself with the content, then brainstorm ways in which you could use them. Think about your social media strategy, the marketing campaigns you’ll be running, and how you approach renewals. Be sure your entire agency knows these videos are available to them to share as well.

The Video Library is full of engaging content that is sure to attract attention. Get creative and put these videos to work in every facet of your business!