Impress Prospects and Clients With “Handwritten” Cards for Insurance Agencies

What is Handwrytten?

Handwrytten is an online service where you can create personalized cards that are indistinguishable from real handwriting. That’s right! Your card will look like you wrote it yourself. They work for just about any use your agency might have for them. Whether you want to congratulate one of your clients on a recent marriage or other success, or you want to spice up your mass-mailing postcards a bit, it’s a nice way to form more personal connections with your prospects and clients. They’ll appreciate the gesture of a handwritten note from you. It shows that you care about them, and your clients will feel like they matter to you.

How does it work?

It couldn’t be easier! All you have to do is visit Handwrytten’s website to begin the process. First, pick out your card from over 100 pre-made designs. Next, type your desired message and choose your handwriting font. From fancy cursive to laid-back casual, there are a variety of fonts to choose from to best fit your style and the card you’re sending.

Handwrytten takes the rest of it from there. Their custom-designed handwriting robots will write out the message on quality cardstock in your chosen font so the card looks just like it was written by a person. They’re not printed through an inkjet printer, but rather written with real ink—smudges and all—so they have a truly authentic look. After that, they stamp your card and send it on its way. It only takes a few minutes on your end to have a quality, handwritten card headed to your clients.

More options for handwritten cards for insurance agencies.

Handwrytten has a variety of customization features if you want to take it to the next level. While they have over 100 pre-designed cards, you have the ability to create your own design. That means you can incorporate your agency logo and color scheme or any other graphics you might want. You can save that design and use it over and over again. Including your logo is an easy way to help emphasize your brand when sending these cards out.

Another fantastic customization feature is the ability to turn your handwriting and signature into your very own font. For a one-time fee, Handwrytten can replicate your handwriting and you’ll be able to use it whenever you want on any cards you send. It would look exactly like you wrote the card yourself. Creating your own font can up that personal touch and give the cards an even more authentic feeling.

Now, let’s say you’re running a referral promotion where you thank clients who refer their friends or family to you with a gift card. Guess what? You can send those through Handwrytten as well! They offer gift cards from several major brands, and all you have to do is add it on at checkout. Not only will your client get their thank-you gift card, but they’ll also get a personalized, handwritten note from you. That gesture can go a long way towards generating more referrals from your current clients.

Scaling your insurance agency’s personal outreach without breaking the bank.

While Handwrytten is certainly a lot of fun, it is also a terrific business tool with a lot to offer an independent agency. It can be optimized to do outreach to prospects and clients through features that allow you to upload spreadsheets so you can send cards out to your whole mailing list with ease. There are also ways to place bulk orders (with a discount), automate the process with templates, and schedule deliveries so you don’t have to keep track of any important dates.

Handwrytten also has integrations with several CRM softwares, like HubSpot and Salesforce, allowing you to better manage your efforts. These integrations can help keep your agency’s marketing and communication strategies organized and streamlined so you can more effectively reach your clients.

Finally, Handwrytten has a range of flexible pricing options that your agency can work with. If you’re just looking to send a card or two every once in a while, you can just pay per card. However, if you want to be able to send cards more frequently, Handwrytten has a three-level subscription plan that you can take advantage of. As mentioned, there are also discounts on bulk orders, which means if you wanted to use Handwrytten as part of a mass-mailing campaign, you could potentially save some money.

Show that you care by sending handwritten cards from your insurance agency.

Personal touches are always best, so if possible, you should always opt for writing out your own cards by hand. However, in today’s world, many of us are short on time and this certainly isn’t always scalable. Handwrytten offers an effective tool that scales that personal touch in a way that allows you to stay consistent over time. A service like Handwrytten is also a great way to integrate these personal touches into your processes and workflow more easily.

Handwrytten really boils down to an exceptional service that can help you build more personalized connections with your prospects and clients. You want the people you help to feel like you appreciate and care about them, not just because it helps with client retention and the closing of sales, but because you want them to know their business means a lot to you. A “handwritten” card is a meaningful way to convey that. Give it a try and see the positive response from your clients yourself!

And while we’ve been focusing on the services offered by Handwrytten, they’re certainly not the only player in the game. Rocket Referrals, for example, allows users to automate emails and cards by connecting directly to your agency management system (AMS). With them, you can select your desired handwriting style and they’ll print your message on premium card stock and mail the card with a first-class stamp. They also offer the ability to include gift cards.

Remember though, at the end of the day, the most important thing is that you’re reaching out to clients and prospects proactively and in the most personalized manner, whether that’s a card you truly wrote yourself or one of many service providers who can lend a hand.