FREE Insurance Agency Resource

How to Get Insurance Leads on LinkedIn

Make more connections with prospects by utilizing these LinkedIn strategies.


How to get insurance leads on LinkedIn

Your agency can’t afford not to use LinkedIn. As a social media platform, it ranks up there as one of the most important in the industry. In fact, insurance is ranked as the 21st in the top industries on LinkedIn, with more than 90,000 agencies and agents taking advantage of the site to promote their services, showcase their awards and certifications, and build connections with clients. Yours could be one of them.

Whether you just logged into your LinkedIn account this morning or haven’t thought of it since you created one a few years ago, there’s always something you can do to make it an integral part of your insurance agency’s toolbox to gather leads and grow relationships. If you don’t have one, here’s how you can create a LinkedIn account to get started.

LinkedIn for insurance agents


As an insurance agent, LinkedIn is the digital version of a business card that can make the impact you need to turn a prospect into a client. With a built-in system of connecting with people and interacting with them through professional relationships, it’s the lead generation platform your agents should have in their back pocket.

Having your agents’ professional information available can be an indispensable part of the relationship building process, helping to increase your agency’s level of credibility and trustworthiness.

Here’s what some of the best insurance LinkedIn profiles use:

Professional headshot


License information


Contact information






Relationship building made easy

An important thing to note is that the more complete a LinkedIn profile is, the more chance of someone reading through and connecting with that agent. Part of the insurance process is putting yourself out there, so making sure your agents are open and accessible can make a big difference.


Getting to know who your prospects are is an important part of growing your client base and plays into the agent-client relationship building aspect. Imagine making a phone call and already knowing the background of a prospect’s business before you’ve even met them in person. LinkedIn gives you the power to know who you’re dealing with, which makes building connections that much easier.

How you engage with prospects and clients through the platform plays a major role in the insurance process. From providing your contact information to directly connecting with people and building your network of clients and groups, there’s no shortage of methods to grow your online presence and reputation on LinkedIn.

Also, utilizing LinkedIn Messaging to your advantage can make a huge impression on a prospect. While it requires that you be a 1st degree connection with the person, it can help further your one-on-one, personal relationship with them as an agent.

Forging connections

If you’re new to LinkedIn, you should import and invite your contacts from your email. This gives you the opportunity to establish a number of connections right off the bat. It also lets you build your network and gives you the chance to find prospects through 2nd and 3rd degree connections and vice versa.

You should also consider the ways in which you reach out to clients. More often than not, it will be through email. The good news is that an email signature is a perfect place to link your LinkedIn profile. Then, whether it’s the first time you’re emailing them or the fifth, your clients and prospects alike have a better chance of connecting with you. The more connections you have, the more will become available to you through network building.


Network building is especially useful if you provide coverage for niche markets. Since most agencies might not offer those kinds of policies, you’ll be able to connect with niche business owners with a solution.

LinkedIn for agencies

Is your agency on LinkedIn? If not, here’s how to create a successful LinkedIn business page. Having a page lets you highlight your agency’s insurance specialties, stats, history, groups, connections, and website, as well as employee profiles and even job listings. Incorporating all of these elements and taking advantage of the new LinkedIn features that are constantly coming out is just one more way you can expand the outreach your agency has online.


While it is a plus to be actively posting and networking on your LinkedIn Page, just having a presence on the platform is more than most agencies have and can set you ahead of the crowd when making the leap from traditional to digital marketing.

However, there are a lot of benefits to being active that can help you increase leads from the social platform. Things like video marketing and blog posts on a regular basis can enhance content interaction, establish a readership, and lead to more prospects finding and connecting with your agency. You can become a trusted resource for people, agents, and even other agencies when it comes to insurance related topics, all while highlighting your expertise in the industry.

Keep in mind that the main goal of LinkedIn Pages is to build up your networks and connections, get page views on LinkedIn, drive traffic to your website, and in the end, get more clients.

LinkedIn & ActiveAgency

There are a couple of ways you can tie in agent profiles with your ActiveAgency site. Adding your unique Hello Producer link on your LinkedIn profile is a great way to send prospects directly to the personalized website so they can contact you and keep the process streamlined. You can also link each LinkedIn profile for every team member to make them as accessible as possible on your website.

As you might already know, ActiveAgency allows you to feature social media buttons. If you’re just creating a LinkedIn Page for your agency or revamping it, you’ll definitely want to add this to your website. There’s another feature if you plan on being active on LinkedIn, and that’s implementing a feed onto the website. That means people on your site will be able to see your most recent posts or updates on LinkedIn without ever having to go to the page.


And if you’re still curious about more of the best practices of a LinkedIn Page, check out this resource.

LinkedIn for Insurance Producers

LinkedIn for insurance producers / 3 pillars (profile, search, sharing)

Absolutely impressive apps for insurance agencies

Absolutely impressive apps for insurance agencies

Did you know?

More than 90,000 agencies and agents currently use LinkedIn.