A Service Comparison Guide

Social Media Ads vs. Social Media Content

Running targeted social media ads is very different than merely posting updates.

Social Media Ads vs. Social Media Content

Social media options for insurance agencies

Social media can be an effective way to get your insurance agency in front of the right people. There are a few different ways to do it.

Social Media Ads
Running ads allows us to choose who is targeted. For example, perhaps you want to show your ad to people living within 50 miles of your agency, are 18 to 34 years old and are recently engaged or married. Or, as another example, let’s say you want to reach restaurant owners within certain cities. With Social Media Ads, you can! Your ad budget dictates how many of those people see the ad, so we have a lot of control over it.

Social Media Content
In comparison, if you just post something on your own, only a small fraction of the people who “like” or follow you have a chance of seeing it. For example, let’s say you have 500 “likes” on Facebook. If you post something to your page, maybe only a dozen or so will actually see it.

Social Media AdsSocial Media Content
GOALTo get your agency in front of your target audience(s), drive website traffic and encourage form submissions, calls and chats.To raise awareness of your agency and keep your social platforms active.
PRICING$250/month + Facebook Ad Budget
(we recommend $200+ ad budget)
$150/month
NO SETUP FEES
NO LONG-TERM CONTRACTS
CUSTOM CONTENT
(ads are created specifically for your agency)
ACTIVEAGENCY REQUIRED
REPORTING
PLATFORMSFacebook + InstagramFacebook + LinkedIn
TOPICSWe typically recommend ads focused on the insurance products you sell most, along with general agency awareness ads.We offer four categories: Personal Insurance, Business Insurance, Employee Benefits and General Content
DURATIONEach ad runs for two weeks per month for maximum impact.Depending on which categories you choose, at least 1+ post per week.
AUDIENCE TARGETINGChoose exactly who you want to target, like people living within 50 miles of your agency, 18 to 34 years old, or recently engaged or married. Your ad budget dictates how many of those people see the ad.The content we post is only seen by some of the people who like/follow your page. For example, if you have 500 “likes” on Facebook, only some of them will see the posts.
Did you know?

For most agencies, Social Media Ads is the easiest, most cost-effective way to attract prospects to your agency. Increase visibility, raise awareness, drive website traffic and collect form submissions, all without breaking the bank!

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