Yes, social media works for insurance agencies
Love it or hate it, social media is here to stay. More than two-thirds of Americans have at least one social media account, with Facebook being the most popular. In fact, a recent study by GlobalWebIndex indicates 40% of consumers use social media to research a new brand or product and a poll by Hootsuite found that 90% of brands use social media to increase brand awareness.
Simply put, your prospects will try to vet your agency on social media and, if they don’t find you, they’ll likely find your competitor.
Alexis Nasser, Digital Marketing Account Manager at Forge3 says, “Social media marketing is a powerful way to get your agency out there and noticed, ahead of others in your industry who aren’t leveraging social media.”
Top three reasons to use social media ads
Social media is a very useful tool for establishing credibility, generating leads, networking and prospecting. Sure, you did all those things before there was social media, so why do you need it now? Here’s why.
Running ads on social media, particularly with Facebook, is an easy and low-cost way to get your brand out in front of more people. Once your ad is finished running, review your results to see how well it performed. It may take some trial and error to find which of your content resonates most, but once you get rolling, setting up your ads will become second nature.
We’ve found that the vast majority of producers we talk to, upwards of 90%, aren’t using LinkedIn to their full advantage. If you’re just accepting connections and nothing else, you’re missing out. When you proactively engage, you’ll start to see the results fairly quickly.
Successful LinkedIn users have something in common. They all put great emphasis on what we call the three pillars: Profile, Search and Sharing.
While LinkedIn is a phenomenal prospecting and sales tool, take care not to start selling too soon. You wouldn’t walk up to someone you’ve never met and start your pitch immediately. Instead, make sure you’re building relationships with people and establishing yourself as a credible resource. Remember the third pillar above, sharing? It’s the perfect way to reach out to someone.
If you’re looking to take your LinkedIn game to the next level and you want to dive deeper into how you can start using this valuable tool for prospecting and sales, check out our free webinar recording “LinkedIn for insurance producers / 3 pillars (profile, search, sharing).”
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